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Why Most Agencies Disappoint

Your ads are handled by juniors. Your account doesn’t get strategised, it gets left to run. You pay a percentage markup on ad spend. At 12 years in Google Ads and £2M+ direct-managed spend, I work differently. You get a senior consultant — me — not a junior changing bids and keywords by rote. Your strategy gets reviewed monthly. Your ad spend goes straight to Google. No markup. Honest feedback, even if your ads are fine and we advise a pause.

Senior-Led. No Juniors.

My sister agency Growth PPC manages £20M+ at scale with the same model — zero junior staff, senior-only teams. Peak ROAS hit 20.8x. That’s not a vanity metric; that’s what happens when strategy leads execution. You get the same approach.

What I Manage

Your Account is Yours

I work inside your Google Ads account. You own everything — the campaigns, the data, the history. You can pause me or switch anytime. No lock-in. No surprise fees. Ad spend above £3,000/month is charged at 10% of that spend; anything below is covered at the £300/month minimum. Simple.

How We Start

  1. Strategy call (30 mins)You tell me your business, goals, and current ad performance. I ask hard questions. No pitch; just diagnosis.
  2. Audit (1–2 weeks)I review your campaigns, keywords, tracking, and audience setup. You get a written audit with opportunities and risks.
  3. Proposal & kickoffI outline the strategy — what changes, why, and timeline. If you’re in, we move to account access and begin optimisation.

Frequently asked questions

What ad spend size do you work with?

Any size. Ecommerce and home services typically run £2,000–£10,000/month. Whatever your budget, the model is the same: from £300/month minimum, or 10% of ad spend for anything higher.

Do you offer multi-channel management (social, email, etc.)?

No. I specialise in Google Ads — search, Performance Max, Shopping, YouTube, remarketing. If you need social or email, I’ll recommend a trusted partner.

Can you help a Durham business scale from £500/month to £5,000/month?

Yes. That’s exactly the work I do for home services and ecommerce. Scaling requires different keyword strategy, audience testing, and bid management at each tier. I’ve done it many times.

What's your typical campaign setup for a County Durham local service (plumbing, trades, etc.)?

Geo-targeted search campaigns (Durham, nearby towns like Chester-le-Street and Bishop Auckland). Call extensions, location extensions, sitelink extensions. Remarketing for past website visitors. Service-based keywords with exact and phrase match. Bid adjustments by location and time of day.

Do you guarantee results?

No. I guarantee honesty, strategy, and effort. Your ROAS depends on product, pricing, website conversion rate, and market. I’ll show you what’s working and what isn’t, and I’ll tell you if your ads aren’t the limiting factor.

How much notice do I need to give if I want to pause or leave?

None. You can pause anytime. No contracts, no notice period. If it’s not working for you, say so. I’ll work to fix it or step back.

Ready to scale your ads without the agency hassle?

Book a free 30-minute strategy call. We'll talk about your business, your goals, and whether done-for-you Google Ads management is the right move. No pitch. Just honest conversation.

Call 07410 907 104 Book a free strategy call