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What a wasted ad spend audit reveals

Most Google Ads accounts have money leaking out somewhere. Maybe it’s keywords attracting clicks from people who’ll never buy. Maybe tracking is broken so you’re blind to what actually converts. Maybe your bid strategy is fighting against your actual goals. Or maybe the whole account structure is wrong for your business.

The trouble is you can’t see it unless you know where to look. A proper audit digs into the data, shows you where the waste is, and gives you a fix-it list you can prioritise.

A full audit covers

One-off, no strings

You get a detailed report, recommendations ranked by priority and potential impact, and a call to walk through findings. After that, you’re free to act on it, ignore it, or hire someone — your choice.

Why this matters for Ferryhill businesses

Whether you’re an ecommerce brand or a home services business in County Durham, ad spend is real money. Finding waste isn’t about optimising vanity metrics — it’s about making sure every pound you invest goes toward something that moves your business forward. An audit shows you what’s working and what isn’t, so you can make decisions with actual data instead of guesswork.

The audit process

  1. Get accessYou give me read-only access to your Google Ads account and any conversion tracking setup you have.
  2. Deep diveI spend time in the account — reviewing structure, pulling performance data, checking tracking accuracy, testing assumptions.
  3. Report & consultationYou get a detailed report with findings, prioritised recommendations, and a call where I walk you through what you need to know.

Frequently asked questions

How much does a PPC audit cost?

I quote based on account size and complexity. Book a call, tell me about your setup, and I’ll give you a fixed price upfront before any work begins.

Do you audit for businesses in Ferryhill and County Durham?

Yes. I work with clients across the UK, so whether you’re in Ferryhill, Sedgefield, Bishop Auckland, or elsewhere in the North East, I can audit your account.

What happens after the audit?

You get the report and recommendations. What you do with them is up to you — fix them yourself, hire someone, or we can discuss ongoing management. No pressure.

How long does an audit take?

Usually 3–5 days for the deep dive, then a call to walk through findings. Depends on account size and how much historical data there is.

Will you find problems in my account?

Most accounts have something — sometimes it’s minor, sometimes major. I’ll be honest about what I find and clear about which issues actually matter to your business.

What if I'm already happy with my current setup?

The audit might confirm you’re on the right track. Sometimes that’s the finding — your account is actually solid. It’s worth knowing rather than guessing.

Get clarity on where your ad spend is really going

I'll audit your Google Ads account, find the waste, and show you exactly what to fix. No long-term contract, no strings — just a report you can act on.

Call 07410 907 104 Request a PPC audit