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Why Folkestone businesses need real Google Ads expertise

You’re in the London commuter belt — Google Ads CPCs here are high, and competition for clicks is fierce. That means your budget needs to work harder, not just longer. Too many Folkestone and Kent businesses waste money on settings that sounded good in theory: broad match keywords, audience overlap, landing pages that don’t match the intent. A PPC consultant who understands your niche — ecommerce, D2C, home services, trades — can spot waste immediately and fix it. That’s what 12 years and £2M+ of direct ad spend teaches you.

What you get with ongoing management

How we work together

  1. Initial strategy call30 minutes. We talk about your business, current spend, conversion goals, and where you think money’s leaking. No obligation.
  2. Audit & planI review your account (keywords, bids, settings, tracking). You get a written plan: what’s working, what’s not, what changes matter.
  3. Ongoing managementWeekly optimisation, monthly performance reports, direct access to me. We tweak based on real data, not guesses.

About Growth PPC

I work alongside Growth PPC — a senior-led agency managing £20M+ at scale (zero-junior model, 20.8x peak ROAS on top accounts). They prove what’s possible when you take Google Ads seriously. I bring that same standard to smaller budgets.

Right for ecommerce and home services

Whether you’re selling online (D2C, ecommerce) or you’re a trades business in Folkestone, Dover, Ashford, Canterbury or anywhere else in Kent, the same rules apply: clear intent, matched landing pages, realistic bid strategy. I specialise in both. No generalist ‘we do all industries’ nonsense. Let’s talk about your specific niche.

Frequently asked questions

Do you manage ads for businesses outside Folkestone?

Yes. I work UK-wide and remote-only. Geography doesn’t matter — your business does. Folkestone businesses in particular benefit from London-level expertise because your CPCs are high; you need someone who knows how to stretch a pound.

What if my ad spend is only £500/month?

That’s fine. At £500/month, you’d pay £300/month flat. Once you scale above £3,000/month, it moves to 10% of spend. I’m not here to push you into a contract you don’t need.

Can you fix my Google Ads tracking?

Yes. Tracking gaps are one of the biggest causes of wasted spend — you optimise toward the wrong signal. During the initial audit, I check conversions, pixels, and UTM setup. If there’s a gap, I flag it and we fix it.

Do I need a long contract?

No contract. Month-to-month. If after three months the numbers aren’t moving, we talk about why. Most clients stay because the accounts get better.

How often will I hear from you?

You get a monthly performance report. You can email or call anytime — 07410 907 104. Weekly optimisation happens behind the scenes.

What if I'm in a competitive niche in Kent?

Competitive keywords cost more, but waste is more expensive. Smart bid strategy, negative keyword discipline, and landing page alignment matter more when budgets are tight. That’s where the expertise is.

Ready to stop wasting money on ads?

Let's talk. No pitch, just a 30-minute conversation about where your Google Ads are bleeding and what's actually working. If we're not a fit, I'll tell you.

Call 07410 907 104 Book a free strategy call