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What a PPC audit finds

Most Google Ads accounts have money leaking somewhere. Broad match keywords catching irrelevant searches. Audiences overlapping and competing for the same impression. Landing pages that don’t match the ad. Conversion tracking that’s broken or incomplete. You optimise toward the wrong signal, waste accelerates, and nobody knows why the account isn’t performing. An audit is a one-time dig into your account to find exactly where the waste is and what to fix first.

We check everything

Why audits matter for Folkestone and Kent businesses

You’re in a high-cost market (London commuter belt CPCs are not cheap). That means waste is more expensive and optimisation is more valuable. A 10% waste in your account isn’t 10% of £300/month — it’s real money leaving the table every month. An audit finds that waste and prioritises fixes, so when you act, you get the biggest impact first.

How the audit works

  1. Initial call (30 min)You tell me about your business, budget, and goals. I ask questions about what’s working and what worries you.
  2. Deep dive (5–10 days)I audit your full account: keywords, bids, tracking, audiences, landing pages, competition. I gather data and run scenarios.
  3. Report & walkthroughWritten report with findings, priorities, and specific fixes. We meet to walk through it — questions, debate, what’s most important to you.

Fixed scope, no obligation

This is a one-time diagnostic. You get the report and the recommendations. What you do with them is up to you. You can implement the fixes yourself, share the report with your current team, or hire me to do the work. No pressure.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. Let’s talk on a call about your account, and I’ll give you a fixed quote. No surprises.

Can you audit an account based in Folkestone?

Yes. I do audits UK-wide. Location doesn’t matter; Google Ads principles are the same everywhere. Though if you’re in Kent, I know the market dynamics — CPCs, competition, buyer behaviour.

What if I find out I'm with the wrong agency?

That’s valuable information. The audit will tell you. If you want to act on that, that’s your call. My job is to tell you the truth about your account, not sell you anything.

Can you implement the recommendations?

Yes. If you want me to make the fixes, we can discuss that separately — either as a project or ongoing management. But the audit itself is the report and walkthrough.

How long does an audit take from start to finish?

About 2–3 weeks, depending on account size. Initial call in the first few days, then I dig into the data. Report and walkthrough within 10–14 days after that.

What if my tracking is broken? Will you fix it?

I’ll identify the problem and tell you how to fix it. If you need hands-on help, we discuss that as a separate thing. But the audit will flag every tracking issue.

Find out where your ad money is really going

Book a quick call. We'll talk about your account and I'll give you a fixed audit price. No obligation to buy anything — just the truth about your Google Ads.

Call 07410 907 104 Request a PPC audit