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Why most Google Ads underperform

Most small businesses either waste money on poorly targeted clicks, or hire someone too junior to know what they’re doing. You end up with campaigns that look active but never move the needle.

I’ve seen it a thousand times: ads running to the wrong audience, keywords that shouldn’t be there, landing pages misaligned with the ad copy, tracking so broken nobody actually knows if it’s working. The CPCs in Gillingham are London-level—high competition, high cost per click. You can’t afford to get this wrong.

What I do differently

The blunt truth

If your ads are fine and don’t need management, I’ll tell you that. I’m not here to make work that doesn’t exist. But if there’s wasted spend or untapped opportunity, you’ll know within the first month.

How we start

  1. Audit your current setupIf you already have campaigns running, I review the account structure, keywords, audiences, bids, and tracking. One conversation to understand your goals and margins.
  2. Build or refine strategyBased on what I find and what you’re trying to achieve, I either build campaigns from scratch or tighten the existing ones. You approve the strategy before I touch anything.
  3. Ongoing optimisationWeekly adjustments, monthly reporting, direct access to me. You get a clear picture of what’s working and why. No black boxes.

Who this works for

I specialise in ecommerce and home services. If you’re selling physical products or services (trades, repairs, installations, consultations), you’re my ideal client. I’m less useful for SaaS or lead generation farms—different game entirely.

Frequently asked questions

How long before I see results?

Real results—profitable ROAS, consistent leads, reduced waste—usually show in the first 4–6 weeks if there’s optimisation to be done. If your account is already solid, we focus on scaling. No false promises. I measure by profit and cost per conversion, not vanity metrics.

What if I only have a small budget?

The minimum is £300/month, which covers ongoing management for accounts up to £3,000/month ad spend. If you’re below that, you’re probably better served by platforms like Performance Max and a monthly check-in rather than active management.

Can you guarantee results?

No. But I can guarantee that I’ll run the campaigns properly, test the right levers, and tell you honestly if it’s working or not. If your business model doesn’t support Google Ads profitably, I’ll tell you that too.

Do you work with Gillingham and Kent businesses specifically?

Yes, I work UK-wide and remote. Gillingham is in the London commuter belt, which means CPCs are high—that actually makes good strategy even more important. I’ve worked with plenty of Kent-based ecommerce and trades businesses.

What's included in the monthly fee?

Account access, weekly optimisations, strategic changes as needed, monthly reporting, and direct access to me. Google Ads spend is paid separately, directly to Google—there’s no markup on top.

How do you compare to an agency?

I’m faster and more direct. No layers, no process friction. You get a single person who’s been doing this for 12 years and knows your account inside out. Growth PPC is my sister agency for clients who need a larger team; I refer them when scale demands it.

Ready to fix your Google Ads?

Book a free 30-minute strategy call. I'll review what you're doing, tell you honestly whether it's working, and outline a plan if there's opportunity. No obligation.

Call 07410 907 104 Book a free strategy call