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When in-house or agency Google Ads isn't working

You hired someone to run your Google Ads. They’re busy, the account feels scattered, you’re not sure if the strategy is sound, or the results aren’t there and you want to know why before you make a change.

Or you manage ads yourself but you’re time-constrained and want a senior strategist to validate your thinking before a big spend increase.

What I offer as a fractional consultant

What I won't do

I don’t undermine your current team or promise to ‘fix everything.’ If your existing person is solid but you need extra capacity, I plug in. If they’re not, I’m honest about that too.

Real examples of fractional advisory

Helping an ecommerce brand decide between Performance Max and traditional shopping campaigns. Reviewing keyword strategy for a home services company that’s wasting budget on search terms outside their service area. Restructuring an account to properly test new audiences without cannibalising existing ones. Each situation is different—the common thread is applying 12 years of direct experience to whatever challenge you’re facing.

How this typically works

  1. Initial audit callShare your account access (read-only), walk me through your setup, goals, and what’s working or not. I ask hard questions.
  2. Analysis & recommendationI dig into the data and come back with a written summary: what’s working, where the waste is, and a prioritised list of changes or tests.
  3. Ongoing advisoryDepending on what you need, we set up monthly strategy calls, or you pull me in for specific projects. You decide the cadence.

Frequently asked questions

How does fractional consulting pricing work?

We discuss your situation and agree on the scope. For ongoing monthly advisory, the starting point is from £300/month. For project work (restructure, big strategy shift), I quote based on the hours required. Either way, we agree upfront.

Will you tell me if my current team isn't cutting it?

Yes. Honestly. If they are, I’ll say that too. My job isn’t to create work—it’s to give you a clear-eyed assessment so you can make good decisions.

Do you need write access to make changes?

No, unless you hire me to do the changes myself. Most of the time I audit, recommend, and your existing team implements. This keeps your relationships intact and costs you less.

How does this work for Gillingham businesses with higher CPCs?

Gillingham’s in the London commuter belt, which means CPCs are high. That makes strategy and efficient budget allocation absolutely critical. As a fractional consultant, I focus on the strategic decisions that will save you the most money or unlock the most opportunity at that cost level.

Can I scale this to full management later?

Yes. If the advisory relationship works and you want me to take over ongoing management, we can shift to that model. Or you can keep it fractional indefinitely.

What if I only need you for one specific project?

That works too. One-off audit, restructure, or strategy reset. We scope it, agree on the fee, and deliver. No ongoing commitment required.

Need a second opinion on your Google Ads?

Book a consultation. We'll talk through your situation, and I'll give you an honest assessment of what I see and what the next steps could be.

Call 07410 907 104 Book a consultation