I manage Google Ads for ecommerce and trades businesses across the UK. Senior-led, no juniors, zero vanity metrics. You pay only for ads plus a fixed management fee from £300/month.
Start a conversationI’ve managed £2M+ of ad spend directly in Google Ads. I’m a Google Partner and certified in Microsoft Ads. I run no team of juniors, no fancy dashboard software, no percentage of spend — just straight-up campaign management.
For bigger clients, I’m part of Growth PPC, which manages £20M+ across all channels. But most of my work is freelance: single consultants, ecommerce brands, trades specialists who want someone senior in the room.
You’re in the London commuter belt — which means Google Ads competition here is fierce. Clicks are expensive. Cost per lead can be punishing if your account isn’t lean, your audiences aren’t tight, and your landing pages aren’t built to convert.
I start every account audit by finding the waste: unqualified search terms, overspent audiences, conversion tracking that’s broken or missing entirely. Then I cut hard and reinvest in what works.
I don’t care about click volume, impression share, or CTR alone. I care about conversions per pound spent. That’s the metric that matters to your business. If your ads are working well, I’ll tell you. If they’re not, I’ll tell you that too.
Then I’m not the fit for you. I only take on full management — I can’t co-pilot with another consultant or agency. If you want a second opinion on your current setup, that’s a consulting call instead (see the consultant page).
It varies wildly: ecommerce might spend £1,000–£10,000/month; trades and local services £500–£3,000. The Kent and Rochester market is competitive, so you’re probably spending more than the national average for similar businesses.
Yes. I’m not your accountant. You’ll pay Google directly; I manage the account and give you monthly reports you can forward to whoever handles your books.
Absolutely — I’m entirely remote and work with UK clients everywhere. Location only matters for audience targeting, and we’ll nail that together.
Growth PPC is a registered agency; I’m a freelancer. Both use the same strategy and standards, but Growth PPC handles bigger clients (£20M+ portfolios) and full-funnel services (creative, social, media buying). I focus on Google Ads freelance work.
Ecommerce and direct-to-consumer brands, plus home services and trades (plumbers, electricians, builders, surveyors). If your business fits one of those, great. If not, we should have a call anyway — I might still be useful.
Tell me what's not working and I'll give you a straight read on where the waste is, plus a no-pressure quote. No sales pitch, no software demo, just straight talk about whether we're a fit.
Call 07410 907 104 Start a conversation