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What's Actually Broken

Most Google Ads accounts have the same problems: conversion tracking doesn’t work, keywords are too broad, ad groups are messy, bidding strategy is on auto-pilot, or landing pages don’t match the ads. You know something feels off—cost per sale creeping up, clicks going up but conversions flat—but you don’t know where to look.

An audit finds it. We review your entire account structure, keyword strategy, ad copy performance, landing page alignment, bid strategy, and conversion tracking. We calculate where money is being wasted. We find the opportunities you’re leaving on the table. Then we give you a report.

Audit Covers

How the Audit Works

  1. You Grant AccessSend me read-only access to your Google Ads account and Google Analytics (or similar). I sign an NDA. Takes 5 minutes.
  2. I Review EverythingI spend 4–6 hours auditing structure, keywords, ads, landing pages, tracking, performance data. I run custom reports to find patterns.
  3. You Get a ReportWritten report with findings, screenshots of problem areas, specific recommendations ranked by impact, and ballpark estimates of wasted spend. Clear, jargon-free.
  4. Optional CallWalk through the report together, clarify any recommendations, answer questions. Then you decide: fix it yourself, hire someone, or call us to implement.

Fixed Scope, No Obligation

You get a full audit report and nothing more unless you ask for it. No upsell to ongoing management, no pressure to hire us to implement. You own the findings and can act on them however you want.

What You Get Back

A detailed written audit report covering everything above, with prioritised recommendations. Typically 5–10 actionable fixes ranked by how much money they’ll save or earn. Breakdown of estimated waste. Screenshots and specific examples so you (or whoever’s implementing) knows exactly what needs to change.

Frequently asked questions

How long does an audit take?

I spend 4–6 hours reviewing your account, running reports, and writing the audit. You usually get the report within 5 working days. The optional walkthrough call is 1 hour.

What if my ads are actually fine?

The audit will show that too. If your conversion tracking is solid, your keywords are relevant, your landing pages match your ads, and your bid strategy is working—the report will say so. Doesn’t mean there’s zero room for optimisation, but we won’t invent problems.

Can I use this audit to brief another agency?

Yes, absolutely. You own the report. Use it to brief your in-house team, another agency, or even teach yourself. Audit findings are yours to action however you like.

Do you work with Horncastle and Lincolnshire businesses?

Yes. I audit accounts for businesses across Lincolnshire and the whole UK. All remote, no geography constraints.

How much does an audit cost?

Quote on a call based on your account size and complexity. Typical range is broad, so let’s talk about your specific situation and I’ll give you a fixed price.

What if I want to hire you to fix the problems?

That’s a separate conversation. If recommendations make sense, we can talk ongoing management or project-based fixes. But the audit itself has no obligation attached.

Discover What's Wasting Money in Your Google Ads

Request an audit. Fixed scope, clear findings, your choice on what happens next. No pressure, no lock-in.

Call 07410 907 104 Request a PPC audit