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What a PPC audit finds

Most accounts have problems they don’t know about. Keyword waste. Broken conversion tracking. Bad audience targeting. Ads running at the wrong time. Bid strategies that don’t match your goals. I dig into all of it and show you exactly what’s costing you money and what to fix.

What I look at

Sometimes the answer is simple

I once audited an account wasting £400/week on a single broken conversion tag. Another had zero conversion tracking at all—driving traffic blind. The fixes are often quick wins.

Who needs an audit

You’ve been running ads for 6+ months and want a performance check. You hired an agency a year ago and wonder if they’re doing their job. You’re new to PPC and want confidence you’re set up right. You’re spending £1,000–£10,000/month and suspect money is leaking somewhere. Or you just want an outside expert opinion.

How it works

  1. You share accessGive me view access to your Google Ads account. I’ll also ask about your goals, current performance, and what concerns you most.
  2. I auditI spend 4–6 hours digging into the account: structure, keywords, tracking, audiences, bid strategy, spend patterns. I take notes on everything.
  3. I reportYou get a detailed document: what’s working, what’s broken, what to fix first, what’s optional. Prioritised by impact.
  4. I explainWe hop on a call. I walk through findings, answer questions, discuss implementation. You decide what to do next.

What you'll get

Frequently asked questions

How much does an audit cost?

Pricing depends on account size and complexity. Book a call and I’ll give you a fixed quote. Typical range is tailored to your needs.

Can you do an audit if we're in Lincoln or Lincolnshire?

Yes. I work with businesses across the UK, including Lincoln and nearby areas. Location doesn’t matter—I audit via Google Ads access.

What if the audit shows we need major changes?

Then you know. The audit report prioritises fixes by impact. You might tackle them yourself, hire someone, or we can discuss ongoing management.

Can you find out why our conversion rate dropped?

Maybe. If the drop correlates with account changes, broken tracking, or targeting shifts, yes. If it’s a general market trend, that’s harder—but the audit will show you the data.

What if our ads are actually fine?

I’ll tell you. No reason to hire me if you don’t need it. I’ve said that before, and meant it.

How long does the audit take?

Usually 1–2 weeks from the time you give me access to the final report. Depends on account complexity.

Get your account diagnosed

If you're running Google Ads and want to know exactly where the money's going and what to fix, let's do an audit. I'll give you a clear, prioritised diagnosis and the confidence to act.

Call 07410 907 104 Request a PPC audit