PPC Consultant for Lincoln Businesses

Why fractional consulting?

Some teams have ads running but lack confidence. Others have a marketing person managing everything and need a second opinion on PPC specifically. Or you’ve hired an agency but want an outside expert to sanity-check the strategy. That’s where fractional advisory comes in. I work with you—or your team—to sharpen your approach.

What fractional looks like

• Monthly strategy sessions — review your performance, dig into what’s working, kill what’s wasting money.
• Advice on structure — campaigns, ad groups, keywords, audiences, bid strategies. Get it right the first time.
• Copy and testing input — I’ll critique ad copy, suggest testing angles, and spot weak messaging.
• Tracking audit — conversion tracking is the foundation. I’ll check it and fix it.
• Competitive lens — what are your competitors bidding on? Where are they spending? How do you differentiate?

Who this is for

Ecommerce brands wanting PPC expertise without hiring full-time. Home services businesses scaling ads. Teams with a generalist marketer who needs PPC depth. Or anyone who has a hunch their ads could be better but can’t afford a full agency.

How we work together

1. First consultationYou show me what’s running. I ask diagnostic questions: how long, what’s the goal, what’s tracking, what’s competitive?
2. Strategy sessionI walk through findings and recommendations. Where’s the waste? What’s the opportunity? What needs rebuilding?
3. Ongoing monthly callsReview the previous month’s data, discuss wins and problems, plan next tests or optimisations.
4. Between callsEmail or Slack for quick questions. You execute, I advise.

Specialisms

• Ecommerce — conversion tracking, ROAS scaling, product feed optimisation, dynamic ads.
• Home services — lead quality over volume, local targeting, phone tracking, appointment booking.
• Bid strategies — when to use Maximize Conversions, Maximize Value, Target CPA, manual bidding.
• Audience building — remarketing, lookalike audiences, in-market audiences, custom intent.