You've got ads running but you're not sure if they're right. Strategy, second opinions, or hands-on fractional support—by someone who actually knows Google Ads.
Book a consultationMaybe you’ve got someone managing ads—in-house, freelancer, or agency—but something feels off. You’re not sure if the bids are right. Nobody’s explaining the strategy. Or you’ve got money to spend and want to know where it actually should go.
That’s where fractional advisory comes in. Not full handover. Not paying for a huge team. Just senior experience, on your schedule, answering the questions that actually matter.
Full-time management (mine or an agency’s) costs £300+/month minimum. That’s right if you need day-to-day optimisation.
But if you’ve got someone running ads already—or you’re doing it yourself—what you usually need is smarter strategy. A monthly check-in. Someone saying, “Stop, this bid is wrong.” That’s fractional. Same expertise. Lower commitment. You pay for strategy, not someone watching your account 40 hours a week.
It works especially well if you’re between £1,000–£3,000/month in spend. Big enough to need real strategy, too small to justify full management cost.
I quote fractional work per scope. Starting point is from £300/month for one strategy call and async feedback. If you need more—multiple calls, more detailed audits, training—I’ll quote that on a call. No surprises.
You’re a business owner or marketing manager. You might be in Loughborough, Leicester, Leicestershire, or anywhere in the UK—geography doesn’t matter for fractional work. You’re running Google Ads but you’re not an expert, and you want someone senior to sanity-check your approach. Or you’re doing it yourself and want to level up. Either way, this works.
Agencies hire you for full management. You get someone—usually less experienced—running your account 40 hours a week. You pay £300–£1,000+/month depending on spend. Fractional advisory is just the strategy and oversight. You or your current team do the day-to-day. You only pay for the expertise you need.
Yes. I’ll review their work, give you feedback, and jump in if things are off. Some managers love the external sanity check. Others get defensive. I’ll be respectful but honest.
That’s not fractional advisory—that’s part-time management. Happy to do it, but I’ll quote it differently. Usually 3–6 months, full access, daily optimisation. We can discuss.
Every market’s different. Loughborough is industrial-heritage with strong manufacturing, but also growing ecommerce and trades. The targeting strategy changes depending on your niche. That’s exactly what a strategy call untangles.
On your end? One call a month, maybe 30–60 minutes. You might also send me screenshots or questions in Slack. That’s it. I’m the one doing the heavy thinking.
Then we transition. I’ll move to full account management at standard rates (from £300/month). No problem.
Whether you're running ads yourself or paying someone else to do it, an outside perspective often catches things you've missed. Let's talk about your current setup and where you should focus.
Call 07410 907 104 Book a consultation