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Why most Leicester businesses underspend on Google Ads

You’re either not doing ads at all, or you’ve got them ticking over on autopilot. Both leave money on the table.

Google Ads isn’t complicated—but it’s precise. Budget, bid strategy, keywords, negatives, landing pages, conversion tracking. Get one wrong and you’re haemorrhaging cash. Get them all right and you’re scaling profitably.

I work with ecommerce and home services businesses across Leicestershire, Syston, Loughborough, and beyond. Same methodology: find what works, scale it, protect the margins.

What you get

No vanity metrics

I don’t talk about impressions or CTR. We talk about cost-per-conversion, ROAS, and profit. If your ads are fine, I’ll say so. If they’re wasting money, I’ll show you exactly where and how much.

How we work

  1. Audit & strategyFirst, I audit your account (or build from scratch). Find the waste, the gaps, the opportunity. Then I show you the plan.
  2. Build & launchCampaign structure, keywords, negatives, audiences, landing pages. Done properly. Launch with a small daily budget and scale what works.
  3. Weekly optimisationMonitor performance, pause losers, scale winners, adjust bids, refresh creatives. Every week, same day, same time. You get a written report.

Who this is for

You sell something that solves a problem (product or service). You’re in the UK, you’re profitable (or will be with the right ad spend), and you want to grow predictably.

Likely you’re in ecommerce or D2C (online retail, SaaS, subscriptions), or home services and trades (plumbing, heating, landscaping, etc.). But the framework works for anyone with a clean conversion path and a margin to defend.

Why Leicester, Leicestershire & beyond

I’m remote, so location doesn’t matter—but I understand the region. Syston, Loughborough, Hinckley, Melton Mowbray, Nuneaton, Ibstock. Different audiences, different search behaviour, different seasonality. That matters when you’re targeting geographically or thinking about keyword volume and bid pressure.

Frequently asked questions

What's the minimum commitment?

£300/month minimum. That covers campaign setup, strategy, weekly optimisation, and monitoring. You control ad spend separately (paid direct to Google). No lock-in; you can leave anytime, but I’ve never had a client leave who was seeing results.

How much should I spend?

Depends on your industry, margins, and goals. I’ve worked with clients spending £500/month profitably, and others spending £20,000/month profitably. We’ll talk through your specific situation on the call. Generally, ecommerce can scale faster than services, and the more margin you have, the more you can spend and still be profitable.

Do you work with businesses in Leicestershire specifically?

Yes. I work with businesses across the UK—Leicester, Loughborough, Syston, and beyond—as well as nationally. It doesn’t matter where you’re based; it matters whether your audience is searchable and whether your margins support ads.

What if my tracking is broken?

First job. No good data, no optimisation. If your Google Ads account isn’t properly connected to your analytics and conversion tracking, I fix that before anything else. It’s often the biggest reason accounts underperform.

Do you work with existing Google Ads managers?

Rarely. I typically take full account ownership. If you’ve already got someone running ads and you want a second opinion, that’s the consultant package, not the agency package.

What about other platforms (Facebook, TikTok, etc.)?

I specialise in Google Ads. It’s where most commercial intent lives, especially for ecommerce and services. If you need multi-channel, I can refer you to someone I trust.

Ready to talk?

Let's have a 20-minute conversation about your business, your goals, and whether done-for-you Google Ads management makes sense for you right now.

Call 07410 907 104 Start a conversation