PPC Consultant in Nottingham: Google Ads Management Without the Agency

Looking for a PPC agency in Nottingham?

Plenty of people in Nottingham search for a PPC agency when what they really want is someone to run their Google Ads properly. I’m not an agency. I’m one senior specialist with 14 years in Google Ads, and I personally run every account. You speak to me directly, not to an account manager who passes your notes to a junior, and nobody learns on your budget.

The honest trade-off is that I’m one person, so I take on a limited number of accounts. If I’m full, I’ll say so rather than stretch myself thin. If you want done-for-you management without the layers, or a straight second opinion on what someone else is doing, that’s what I do.

What's included in Google Ads management?

• Campaign build & structure — keyword strategy, ad groups, match types and negatives, set up around how your customers search
• Ad copy & extensions — I write and test headlines, descriptions, callouts and structured snippets
• Landing pages & tracking — I set up conversion and event tracking so you can see what actually brings in business
• Bid management — I choose the bid strategy, tune targets and adjust for seasonality
• Monthly optimisation — I cut wasted spend, refine audiences and move budget to what works
• Reporting & monthly reviews — clear numbers, a monthly review and the priorities for next month

When to bring in a senior specialist

You have someone running your ads: an agency, a junior in-house, or you. They’re doing okay, but something feels off. Costs are rising, conversions are flat, or you’re not sure the strategy is right. You don’t necessarily need a new agency. You need a straight answer from someone who has seen it all before.

That’s the other half of what I do. I’ll look at the account, tell you what’s working and what’s wasting money, and be honest if it’s already run well. You can then fix it yourself, hand my notes to whoever runs it now, or ask me to take it over.

What if I only need a second opinion or an audit?

• A senior second opinion — if your ads are run in-house or by someone else, I’ll review what’s happening and tell you honestly whether it’s sound.
• The in-depth Google Ads audit — up to 190 checks across 15 areas, with a written report within 5 working days of read-only access. Every finding is rated by impact and effort, and you get a prioritised fix list.
• A free basic health check — a quick, honest review of wasted spend, tracking gaps and quick wins. It can conclude your account is run well.

How does it work?

1. A free conversationGet in touch by form or phone. Tell me about your business, your current ads if you have them, and what you want from Google Ads. I ask direct questions and there’s no pressure.
2. Plan and agreementI outline what I’d do: campaign structure, the targets that make sense for your margins, and what the fee would be.
3. Build and launchCampaigns are built, ads written and tracking installed. You approve everything before it goes live.
4. Optimise and growRegular reviews, bid adjustments, ad testing and wasted-spend removal. We scale what works.

Who is this right for?

You sell something worth advertising: ecommerce, home services, trades or consultancy. You want one senior person running your Google Ads instead of an agency team. Or you already have someone running them and want an experienced second opinion, because costs are rising or conversions have gone flat. Either way, you value a straight answer over a polished pitch, and you’ll give ads a fair chance to learn rather than judging them after a few days.