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Why a freelance PPC consultant beats an agency for many businesses

Most agencies scale by hiring juniors and treating ads as a box to tick. You get standardised playbooks, slow communication, and years of running ads that don’t quite work. A senior freelance consultant does the opposite: you talk directly to someone with 12 years of experience, every ad decision is custom to your business, and you pay a fair rate without the overhead.

I specialise in ecommerce, D2C, and home services. I run your Google Ads day-to-day, optimise constantly, and flag what matters—not what makes invoices look busy.

What you get with ongoing management

Proven track record

I’ve worked with scaling ecommerce businesses and local trades across the UK. My sister agency Growth PPC manages £20M+ in ad spend at scale with a zero-junior model and has hit 20.8x peak ROAS on competitive accounts. I bring that same rigour to ongoing management for businesses in Ormskirk, Skelmersdale, Rainford, Kirkby, Southport and across Greater Manchester.

How we work

  1. Strategy callWe’ll discuss your business, current ads (if any), goals, and budget. I’ll outline what’s possible and what isn’t.
  2. Setup or takeoverIf you’re new to Google Ads, I build campaigns from zero. If you’re running ads elsewhere, I audit and take over management.
  3. OptimisationWeekly I adjust bids, test creatives, refine targeting, and block wasted clicks. You get a monthly call and written report.
  4. GrowthAs you scale, we find new channels, expand audiences, and keep profit margins tight.

Pricing is simple

From £300/month for accounts with up to £3,000/month ad spend. Above that, it’s 10% of your monthly ad spend. You pay Google directly; I invoice separately for management. No surprises, no minimum term beyond the first month.

Frequently asked questions

How much does it cost?

From £300/month for ad spend up to £3,000/month. Above that, 10% of your ad spend. You pay Google separately for the actual advertising. Call to discuss your specific budget.

Do I need a long-term contract?

No. I ask for one month’s notice if you want to stop. Many clients stay 2+ years because the ads work; some are month-to-month. Either way, you own the account.

What if my ads aren't ready yet?

We can start with a smaller budget and build as you go. Or if you want to test the partnership risk-free, we can trial management on an existing campaign first.

Will this work for a small business in Ormskirk?

Yes, if you have clear sales intent and can track orders or leads. Google Ads works best when someone buys online or calls/books from an ad. If that’s you, we can make it profitable.

What happens if my ads underperform?

I’ll tell you honestly. Sometimes ad spend isn’t the bottleneck—it’s landing pages, offer, or product. If Google Ads isn’t the right channel for you, I’ll say so.

Can you manage ads for multiple platforms?

I specialise in Google Ads. I’m also Microsoft Ads certified. For other platforms, I can advise but don’t manage day-to-day.

Ready to hand off Google Ads to someone who'll actually deliver?

Let's talk about your business, your goals, and whether ongoing Google Ads management makes sense. The call is free and there's no obligation.

Call 07410 907 104 Start a conversation