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Why Skelmersdale businesses need better Google Ads

Skelmersdale sits between Wigan and Ormskirk in Greater Manchester—a market with real local purchasing power. Your ads need to reach those customers at the exact moment they’re searching for what you sell.

Most PPC agencies in the UK operate at scale, which means your account gets junior attention and templated strategies. That’s not how you win in a competitive market. You need someone who understands your business, builds campaigns with precision, and optimises ruthlessly.

What we actually do

I handle your Google Ads campaigns from setup through ongoing management. That means keyword research, ad copy, landing page strategy, bid management, and conversion tracking—all built around your actual business model.

I specialise in ecommerce and home services. That’s where the money is, and that’s where I’ve learned what works. Every campaign I build is specific to your niche, not copied from a template.

How we work with Skelmersdale clients

  1. Discovery callWe talk through your business, current ads (if any), and what success looks like for you.
  2. Campaign buildI design and set up your campaigns—keywords, ad groups, copy, tracking, everything. You review before launch.
  3. OptimisationMonth-on-month refinement: bid adjustments, negative keywords, copy testing, landing page tweaks.
  4. Monthly strategy callWe review performance, discuss what’s working, and plan the next phase. No surprises, no confusion.

Transparent pricing, no bullshit

Management starts from £300 per month, which covers campaigns running up to £3,000 per month ad spend. Above that, it’s 10% of your ad spend (so £4,500 ad spend = £450 management fee). You pay Google directly—no markup, no hidden fees. You own the account.

Proof from Growth PPC

I’m backed by Growth PPC, where we’ve managed over £20M in ad spend and delivered a peak ROAS of 20.8x. Growth PPC operates a senior-led model with zero juniors. That same standard applies to every account I manage, including yours.

Frequently asked questions

What if my ads are fine as they are?

Honestly? If they’re delivering good ROI and you’re happy, we might not be a fit—and I’ll tell you that on the call. But most businesses are leaving 20–40% of efficiency on the table through wasted clicks, poor landing pages, or bad tracking. We audit first, then decide if it’s worth fixing.

Do you work with small budgets?

Yes. The minimum is £300 per month (which covers up to £3,000 ad spend). If your monthly spend is lower, that’s fine—but Google Ads itself needs a budget to work properly, usually at least £500–£1,000 per month to generate meaningful data.

How long until I see results?

It depends what you’re measuring. Impressions and clicks happen immediately. Conversions and ROI take 2–4 weeks of data to start showing patterns. If you’re not seeing traction after 8–10 weeks of optimisation, we discuss whether Google Ads is the right channel for your business.

Do you offer PPC services to Skelmersdale specifically, or nationwide?

I work with clients nationwide, including right across Greater Manchester. Skelmersdale businesses benefit from the same senior-level management as anyone else—no location premium, no franchise fees.

What's included in ongoing management?

Account setup, keyword research, ad group structure, copy writing, landing page recommendations, bid management, negative keyword strategy, monthly reporting, and a monthly call. Everything except the cost of ads themselves (you pay Google).

Can I cancel anytime?

Yes. We work month-to-month. If it’s not working or you want to pause, we stop.

Ready to run Google Ads properly?

Let's talk about your business, your goals, and whether we're a fit. No pitch, no pressure—just a conversation with someone who's been doing this for 12 years.

Call 07410 907 104 Book a free strategy call