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Why your ads need someone who actually cares

Most PPC agencies treat your account like a ticket in a queue. Junior account managers rotate out, ad copy stagnates, and your spend stops earning its keep.

I’ve managed over £2 million in direct ad spend across ecommerce and home services brands. I don’t subcontract work, hide behind automation, or pretend a conference call counts as strategy. You get me — a Google Partner with 12 years at the coalface — working your account every week.

What you get with ongoing management

The pricing model, straight up

Management starts at from £300/month. That covers accounts up to £3,000 monthly ad spend. Above that, we shift to 10% of your ad spend — so if you’re spending £5,000/month, you’ll pay £500/month in management fees.

Your ad spend goes directly to Google. I don’t add markup, don’t lock you in with contracts, and don’t charge setup fees. You’ll get a monthly invoice for the management fee alone.

Proof that works

Sister agency Growth PPC manages over £20 million in ad spend at scale, delivering a peak ROAS of 20.8x. That’s the calibre of thinking you’re tapping into as a client. But you get it senior-led and bespoke — not a number in a 200-person agency.

How we start

  1. Strategy call30 minutes, no charge. You tell me your goals, I tell you whether Google Ads is the right channel and what a realistic return looks like for your model.
  2. Account audit (if needed)If you’ve got ads already running, I’ll review account structure, keyword quality, and creative — so we both know what we’re fixing.
  3. Ongoing managementWeekly optimisation, monthly reports, and a direct line when you’ve got questions. No gatekeeping, no layers.

Why Shanklin companies choose this model

Whether you’re based in Shanklin or anywhere else in the UK, you’re investing in ads. That investment deserves someone who reviews it weekly, asks hard questions, and isn’t afraid to say ‘this isn’t working, let’s kill it.’ Outsourcing to a junior or a bot won’t cut it.

Frequently asked questions

Do you work with Shanklin and Isle of Wight businesses?

Yes. I work UK-wide with ecommerce and home services brands remotely. Location doesn’t matter for Google Ads management — what matters is your ad spend and your goals.

What if my ads are already running with someone else?

I’ll audit them first, show you what’s working and what’s leaking budget, then give you a straight call on whether to switch. No sales pitch, just honest feedback.

How quickly will I see results?

That depends on your niche. Ecommerce often shows positive shifts in 4–6 weeks. Home services can take longer if you’re bidding on broad keywords. I’ll set realistic expectations on the strategy call.

Can I scale up later if this works?

Absolutely. The 10% model scales with you. As your ad spend grows, so does the management fee — but you’re never locked in by contract.

What's included in the monthly fee?

Weekly account optimisation, keyword and bid management, creative review, monthly reporting, and email support. Ad spend itself is separate and goes directly to Google.

Ready to talk Google Ads?

Let's start with a free 30-minute strategy call. No pitch, no obligation — just a straight conversation about your goals and whether Google Ads makes sense for you right now.

Call 07410 907 104 Start a conversation