Senior PPC strategy and fractional consulting. For businesses with existing ads who want a second opinion, strategic direction, or hands-on advisory without the agency commitment.
Book a consultationYou already have someone running your ads—maybe an agency, maybe in-house, maybe both. But you’re not confident they’re optimising in the right direction. Or your campaigns have plateaued. Or you’re moving into a new market and need strategic input before you invest.
This is where consulting comes in. Strategy without the overhead. I audit what you’re doing, identify gaps and opportunities, and guide your existing team—or your current agency—toward better results. Or, if you prefer, I execute specific projects on your behalf.
Consulting isn’t a flat retainer. We agree on a scope—usually 2–4 hours per month—and bill accordingly. Think of it as fractional CMO for your paid search. If you need ongoing management instead, I also offer full account management starting at £300/month. The scope you choose depends on what you need.
Sometimes your existing setup is actually fine. I’ll tell you that. Sometimes you need a full rebrand of your ad strategy. I’ll tell you that too. My job isn’t to upsell; it’s to point you in the right direction and help you get there, whether that’s with me or someone else.
Agencies manage your account day-to-day. Consulting is strategic input and guidance. I advise you; you (or your team/agency) execute. You stay in control. It’s less expensive and more flexible than full management.
Yes. I often do. I audit and advise them on strategy, or I run specific campaigns in parallel to show what’s possible. Some clients use me as a second opinion to validate their agency’s direction.
We scope it together. Most engagements are 2–4 hours per month of my time, billed at a rate we agree on during the initial call. I don’t have a published rate; it depends on the scope and complexity. I’ll quote it once you’ve explained what you need.
Both. One-time audits for diagnosis, or ongoing fractional consulting for strategy and guidance. Some clients want quarterly reviews; others want monthly touchpoints. I’ll design it to fit your needs.
Absolutely. In fact, that’s often where fractional consulting shines. You can’t afford a full-time PPC person, but you need strategic direction. That’s exactly what this is built for. Local Isle of Wight businesses, UK-wide traders—I work with all of them.
That’s up to you. Some clients need 2–3 months of heavy input (e.g., launching a new campaign). Others retainer with me on a quarterly basis. No lock-in; you can pause or stop whenever you want.
If you're running ads but uncertain about direction—or confident you're leaving money on the table—let's have a conversation. I'll ask tough questions, you'll get straight answers.
Call 07410 907 104 Book a consultation