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Why most Google Ads accounts underperform

I’ve managed £2M+ in ad spend across ecommerce, service businesses, and B2B. What I see most often: accounts that are technically working but leaving 40–60% of potential on the table. Poor audience targeting. Wasted clicks on loose keyword matches. Ad copy that doesn’t speak to the buyer’s actual problem. Conversion tracking that’s either broken or measuring the wrong thing. And crucially, no one who’s being held accountable to fix it day-to-day.

Done-for-you management means I’m running your account like it’s mine. Regular optimisation, real reporting, no excuses.

What we actually do

This is not for everyone

If you need a quick ad for a one-off event, this probably isn’t it—a freelancer doing one campaign is fine. If your business model doesn’t support repeat customer value or clear conversion tracking, ongoing management can’t help (yet). And if you’re looking for the cheapest possible service, this isn’t it. But if you’re serious about building a profitable channel you can rely on, let’s talk.

How this is different: Growth PPC model

I work with Growth PPC, an agency that’s managed £20M+ at scale with a 20.8x peak ROAS. They don’t hire juniors—every account has senior-level oversight. I bring that same senior-led discipline to my direct consulting clients. That’s the only promise that matters: you’re working with someone who’s seen every problem in Google Ads and knows how to solve it. No tier-2 support. No account getting lost in a queue.

How we work

  1. Strategy callWe discuss your business model, current ads (if any), what conversion means to you, and your realistic budget. No pressure, no commitments. We confirm it’s a good fit.
  2. Onboarding & auditI get access to your Google Ads and analytics. If there’s an existing account, I audit it for quick wins and structural issues. If it’s new, we design the account from scratch.
  3. Launch & settling inCampaign goes live. First month is always about baseline data—let’s see what actually converts and where the loose ends are.
  4. Ongoing managementI manage the account weekly/monthly depending on spend and complexity. Monthly reporting shows you what moved and why.

Industries we specialise in

Frequently asked questions

What's the pricing model exactly?

From £300/month, which covers management of up to £3,000 in monthly ad spend. Above that, it’s 10% of your ad spend (so £4,500 ad spend = £450/month management). You pay Google directly for the ads—no markup, no hidden fees. It’s transparent.

How long before we see results?

That depends on your budget, conversion volume, and how much data Google has to work with. Some accounts see clear winners in week 3. Others need 6–8 weeks to stabilise. I can’t promise a timeline, but I can promise to show you what’s happening every single week and move fast when patterns emerge.

Do you work with Selby-based and West Yorkshire businesses?

Yes. I’m UK-wide remote. As long as you’ve got good conversion tracking (sales, leads, bookings, etc.), location doesn’t matter. Some of my best clients are based nowhere near each other—what matters is that their business model supports profitable Google Ads.

What if my ads are actually already fine?

I’ll tell you that. If your account is genuinely performing well and there’s no margin left to optimise, I’ll say so in our strategy call. Some people get surprised by that honesty—but if you’re already doing well, we can talk about expansion into new channels or scaling what’s working. No point hiring me just to move money around.

Can you help if my conversion tracking is broken?

Absolutely. In fact, broken tracking is one of the first things I look for. We’ll fix it—either via Google Tag Manager, API integration, or working with your dev team. You can’t manage what you can’t measure.

What happens if we decide to stop working together?

You own the account—it’s your Google Ads profile. If we end the engagement, I hand it back to you or transition it to another consultant. No lock-in, no drama.

Ready to talk strategy?

Book a free strategy call. We'll discuss your business, your current setup (or lack of one), and whether ongoing management makes sense for you. No pitch, no pressure.

Call 07410 907 104 Book a free strategy call