PPC Agency for Howden Businesses

What I do

I run Google Ads for ecommerce and home services businesses across East Riding of Yorkshire and beyond. That means campaign strategy, keyword setup, bid management, conversion tracking, and ongoing optimisation — the full job. You pay me to think about your ads so you don’t have to. I focus on profitable spend, not vanity metrics. If your ads are already working fine, I’ll tell you.

What's included

• Campaign architecture — Structure that scales and separates signal from noise.
• Keyword research & bidding — Finding real intent, competitive bid strategy.
• Conversion tracking — Measuring what matters so we optimise the right things.
• Monthly optimisation — Bid adjustments, audience updates, seasonal planning, waste culling.
• Monthly reporting — Plain-English summary of performance and what’s next.

How it works

You set the budget, I run the account. Minimum £300/month covers up to £3,000 in monthly ad spend to Google; above that it’s 10% of ad spend (so £4,500 ad spend = £450/month fee). You pay Google directly for the ads, I invoice for management. I need read-write access to your Google Ads account and a 30-minute strategy call to start.

The process

1. Strategy callWe talk about your business, margins, goals, and how much you can profitably spend. I sketch the campaign plan.
2. Account setupI build the campaigns, keywords, audiences, and tracking. Takes 1–2 weeks depending on complexity.
3. Launch & learnCampaigns go live. First 2–4 weeks are learning; I’m watching every keyword and making early adjustments.
4. Optimise monthlyEach month I review performance, adjust bids, pause waste, test new angles. You get a report and we stay aligned.