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Why most PPC agencies get it wrong

You want growth. What you usually get is noise.

Most agencies run campaigns like a production line: pile on keywords, test creative endlessly, chase vanity metrics. Then they tell you the market’s tough and hike the fee. I’m not interested in that game.

I’ve managed £2M+ in direct ad spend over 12 years. I know exactly what kills a campaign and what saves it. And when I work with you, I’m not passing you off to a junior—I’m the one running your account.

What I do differently

Proof at scale

Growth PPC, my sister agency, manages £20M+ in ad spend with a zero-junior model. Peak ROAS: 20.8x. That’s not luck—it’s rigour and experience. When you work with me, you get the same thinking.

How it works

You tell me what you sell and where you want to grow. I audit your current setup (if you have one) or build from scratch. Then I optimise: keyword strategy, audience targeting, ad copy that actually converts, bid management that doesn’t waste money. I report honestly—if your ads are working, I tell you. If they’re not, I tell you why and fix it.

The first 30 days

  1. Audit & StrategyDeep dive into your business, competitors, and current account state. Build a roadmap.
  2. Build or FixSet up campaigns or repair what’s broken. Clean tracking, tight targeting, honest keywords.
  3. Launch & MonitorGo live with a cautious first bid strategy. Monitor daily for safety and performance.

Nadcaster, West Yorkshire, or anywhere else

You don’t need a local agency. I work UK-wide and remote, which means I’m not constrained by location. I bring the same rigour to Tadcaster as I would to London, with no overhead passed to you.

Frequently asked questions

Can you handle my current ad spend?

My minimum is from £300/month. If you spend £3,000/month or less on ads, that covers full management. Above £3,000, it’s 10% of ad spend (so £4,500 spend = £450/month fee). You pay Google directly, nothing hidden.

What if my ads are fine already?

I’ll tell you. I’ve worked with plenty of brands where the ads are solid and tweaking will only waste time. In that case, we either keep things minimal or part ways. No point paying for optimisation that doesn’t matter.

Do you work with Tadcaster businesses specifically?

Yes. I’ve managed ads for home services and ecommerce across West Yorkshire and beyond. Geography doesn’t matter for digital—what matters is your audience and your offer. I’ll structure your campaign around what actually converts.

How long until I see results?

Good data takes time. I’ll stabilise tracking and pause obviously bad spend in week one. Real optimisation—finding what works—usually shows in 4-6 weeks. If you’re starting from zero, allow 8-12 weeks to dial in performance.

Why £300/month minimum?

Below that, I can’t cover my time for proper audits, strategy, and daily optimisation. It wouldn’t be fair to either of us.

What's your background?

12 years in Google Ads, Google Partner, Microsoft Ads certified, £2M+ direct ad spend managed. Started freelance to work only with founders and brands I actually want to help, not chasing volume.

Let's talk strategy

Tell me about your business, what you sell, and where you want to grow. I'll tell you whether I can help and what it would cost. No pressure, no pitch deck.

Call 07410 907 104 Book a free strategy call