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You've got ads running — they might not be doing their job

Most in-house teams and freelancers don’t have time to deeply audit keyword performance, landing-page alignment, or tracking setup. That’s where I come in — not to take over, but to diagnose, advise, and help you fix it.

Fractional PPC expertise, on your terms

I work with brands and in-house teams who want advisory support without full handover. Maybe you’re managing ads yourself but want a strategic second opinion. Maybe you’ve got someone running campaigns but lack oversight. Maybe you’re scaling fast and need help avoiding pitfalls.

I’ll review your account structure, keyword strategy, bidding model, and landing-page experience — then give you a clear action plan you can execute or hand to your team.

What fractional consulting covers

How pricing works for consulting

Fractional consulting is priced on a call. I’ll typically start with an initial 2–3 hour audit and strategy session, then offer ongoing support by the month or hour depending on your needs. Whether you’re in Shanklin or elsewhere across the UK, the process is the same.

The consulting workflow

  1. Initial auditYou share access to your Google Ads and Analytics. I spend 2–3 hours deeply reviewing structure, performance, and gaps.
  2. Strategy sessionWe walk through findings on a call. I give you specific recommendations and priorities — things you can act on immediately.
  3. Ongoing support (optional)Retainer or hourly follow-up to help you implement, answer questions, and adapt as your goals shift.

Why this works for Shanklin teams and growing brands

You want expert oversight without the cost and overhead of a full-service agency. Fractional consulting gives you that — access to 12 years of Google Ads experience, without juniors or hidden processes. You stay in control. I advise and validate.

Frequently asked questions

Can you help if we're already working with an agency?

Yes. I often work as a second opinion or independent auditor — especially if you’re unsure whether your current agency is earning its keep. This is purely advisory; you decide what happens next.

Do you work with Shanklin local businesses?

Absolutely. I work with any UK business running Google Ads — Shanklin-based, Isle of Wight, or anywhere else. Advisory is all remote anyway.

What if I find out my ads are a mess?

That’s actually good news. It means there’s a lot of low-hanging fruit to fix. I’ll prioritise what to tackle first based on your budget and timeline.

How long does a typical audit take?

The initial deep audit is usually 2–3 hours of my time. The strategy call is usually 60–90 minutes. Then we talk about what ongoing support might look like.

Will you help implement what you recommend?

I can advise on implementation and help you avoid common mistakes. If you’d prefer me to execute changes, we can structure that as well — but the consulting model is primarily advisory.

Get a second opinion on your Google Ads

No obligation, no pitch — just a straight conversation about what's working and what's bleeding your budget. I'll give you honest feedback and a clear path forward.

Call 07410 907 104 Book a consultation