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Why most St Helens businesses get poor Google Ads results

Google Ads works brilliantly when it’s done right — but “right” means constant optimisation, strategic pivots when data shifts, and ruthless editing of wasted spend. Most businesses either run ads casually (fire and forget) or get stuck with junior-led agencies that lack authority to make the calls that actually move the needle.

I’ve managed £2M+ in ad spend directly over 12 years. I specialise in ecommerce and home services. I’m Google Partner and Microsoft Ads certified. And I work one-to-one with business owners — no juniors, no account shuffling.

How the PPC agency model works

I take over your Google Ads account and optimise it continuously. You get a dedicated person (me), transparent reporting, and a clear performance target from day one.

Pricing is simple: from £300/month — that covers up to £3,000/month of ad spend. Above £3,000/month, it’s 10% of your ad spend (so £4,500 spend = £450/month fee). Your ad budget is paid directly to Google; there’s no markup on media spend and no hidden costs.

What you get

Why Growth PPC matters

I co-founded Growth PPC, a senior-led agency managing £20M+ in ad spend. That’s not vanity — it proves the model works at scale. No juniors, no account churn, proven ROAS. When I work with you one-to-one, you get the same rigorous approach.

Who this is for

You’re a business owner (ecommerce, home services, trades) with an ad budget between £1,000–£20,000/month. You’ve either never done Google Ads before, or you’ve tried it and got mediocre results. You want someone senior and trustworthy to take the headache off your plate and actually grow revenue.

Common questions from St Helens and Greater Manchester

I work with businesses right across the UK — St Helens, Ashton in Makerfield, Rainford, Widnes, and beyond. The geography doesn’t matter (Google Ads is remote). What matters is your business model, your audience, and your budget. If you’re local or national, the approach is the same: prove ROI, reinvest in winners, cut losers.

Frequently asked questions

Do you need to take over my Google Ads account?

Yes. I need full access to optimise properly — bid management, audience adjustments, creative testing, landing page tweaks. If you’re uncomfortable with that, the consultant or audit model might fit better.

What's the minimum ad spend?

There’s no hard minimum — but Google Ads needs budget to learn. For most niches, you need at least £1,000–£2,000/month to get meaningful data and scale. If your budget is smaller, an audit or quarterly review might be smarter than ongoing management.

How long does it take to see results?

Google needs 2–4 weeks of data to optimise properly. In month one, we’re usually still in setup — getting tracking right, testing audiences, writing ads. By month two or three, the account should be performing noticeably better than before.

Can I cancel anytime?

Yes. Month-to-month, no lock-in. If you’re not happy, you can step away. But I’d want to know why — that feedback matters.

Will you manage PPC for businesses in Greater Manchester outside St Helens?

Absolutely. I work with clients across Greater Manchester, the North West, and the whole UK. Location doesn’t affect how Google Ads works.

What if my ads aren't profitable?

That’s honest — not every business model works with Google Ads. In the first month, if the data shows it’s not viable, I’ll tell you. You don’t pay for a strategy that doesn’t work.

Ready to fix your Google Ads?

If you're running ads in Greater Manchester (St Helens, Widnes, Warrington, or elsewhere) and they're not pulling their weight, let's talk. I'll ask about your goals, your budget, and your current setup — then tell you what I'd do differently.

Call 07410 907 104 Start a conversation