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Your Google Ads are leaking money. A PPC audit finds where.

Google Ads is powerful, but it’s also easy to mess up. Most businesses leave thousands on the table every year — keywords that are too broad, bids that are way too high, landing pages that don’t convert, or conversion tracking so broken they don’t even know what’s working.

A PPC audit is a one-off diagnostic. I deep-dive into your account, identify the biggest problems (wasted spend, tracking gaps, bad structure), and give you a report. You’re not locked into anything — you can implement the changes yourself, hire someone, or do nothing.

What gets audited

You get a clear report (not a sales pitch)

The audit report lists every problem I find, ranked by impact. For each one, I explain why it matters and what you could do about it. Some fixes are quick (pause a keyword, raise a bid). Others take more work (restructure ad groups, rebuild landing pages). You decide what’s worth your time and money.

No obligation, no upsell

An audit is diagnostic, not a sales tool. You pay for the audit, get the report, and that’s it. You don’t have to hire me or anyone else. The goal is clarity — so you know exactly where your money’s going and what needs fixing.

Who needs a PPC audit

You if you’re running Google Ads and: you’re unsure why the results are mediocre, you’ve heard “you’re doing it wrong” but don’t know what to fix, you want to know what’s actually wasting money before hiring someone to manage it, or you just want independent validation. I’ve spent 12 years in Google Ads and managed £2M+ in direct ad spend across ecommerce and home services. I know what good performance looks like and how to spot waste.

How a PPC audit works

  1. Request & accessYou request the audit and grant me read-only access to your Google Ads and Google Analytics accounts.
  2. Deep analysisI spend several hours reviewing your campaigns, ads, keywords, landing pages, conversion tracking, and performance data.
  3. Report deliveryYou get a clear, actionable report listing every issue, why it matters, and options to fix it.
  4. Optional debriefIf you want to discuss the findings, we can schedule a quick call — but that’s optional.

Frequently asked questions

How much does a PPC audit cost?

Cost depends on account size and complexity. We’ll discuss scope on a call and I’ll give you a quote before you commit.

How long does an audit take?

Analysis takes me 4–8 hours depending on complexity. Turnaround for the report is usually 3–5 business days.

Will you find problems?

Almost always, yes. Most accounts have at least a few inefficiencies — sometimes major ones. That’s normal.

Are the recommendations hard to implement?

It varies. Some are quick fixes (pause a keyword, adjust a bid). Others require more work (restructure campaigns, rebuild landing pages). The report will be clear about effort vs. impact.

What if I'm in Merseyside — Widnes, Ashton in Makerfield, Warrington?

Geography doesn’t matter. I audit accounts for businesses across the UK, including the whole of Merseyside.

What if your audit finds nothing wrong?

That’s rare, but possible. Even then, the audit gives you confidence that your account is sound. No surprises is a good outcome.

Find out where your Google Ads are leaking money

A PPC audit gives you clarity — exactly what's working, what's wasting spend, and how to fix it. No obligation to hire anyone. Just pure diagnostic. If you're in St Helens, Merseyside, or anywhere in the UK and you're unsure about your Google Ads, let's start with an audit.

Call 07410 907 104 Request a PPC audit