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What we do

I run Google Ads campaigns directly for Sunderland-based ecommerce and home services businesses. That means strategy, setup, bid management, creative testing, tracking, everything. You send traffic reports to your own Google Ads account—there’s no markup on ad spend, only a clean management fee starting from £300 per month. We’re built for businesses serious about ROI, not vanity metrics.

Why hire an agency when I can do it myself?

Because it’s not your core business. Google Ads has a steep learning curve—algorithms change, settings matter, one tracking gap ruins your data for months. Most in-house teams either burn money figuring it out or run static campaigns that plateau. We stay current because it’s all we do, and we’re accountable for results. We’ve managed £2M+ in direct ad spend across ecommerce and trades. My work is built on winning bids, not winning Cannes Lions.

What's included

Who we work best with

Businesses doing £50k–£500k+ monthly ad spend, ecommerce or home services (roofing, conservatories, plumbing, solar—you name it). You want someone who’ll tell you when your ads are working fine and tell you when they’re not. You care more about cash-back than impressions. You’re ready to give us 60 days to prove the model before judging.

How we start

  1. Free strategy call30 minutes. We’ll look at your current setup (if any), map your ideal customer, talk through what winning looks like for you. No sales pitch, just honest assessment.
  2. Proposal & agreementIf it makes sense, we’ll outline monthly fee, timeline, and what we’ll focus on first.
  3. Launch & optimiseWe build or audit your campaigns, set tracking, and start optimising. You get monthly reports and direct access to your Google Ads account at all times.

Sunderland, County Durham and beyond

We work with Sunderland-based businesses and serve customers across Tyne and Wear, County Durham, and beyond. If you’re targeting local leads—plumbing in Jarrow, conservatories in South Shields—we’ll get geo-targeting right. If you’re selling nationally, we’ll build campaigns for the whole UK or international markets.

Frequently asked questions

What's the minimum spend?

The management fee starts from £300 per month. That typically covers up to £3,000/month in ad spend. Above that it’s 10% of ad spend. For example, £4,500/month ad budget = £450/month fee. Ad spend is paid directly to Google, no markup.

Can I scale up later?

Yes. As your campaigns grow and ROAS improves, you’ll naturally spend more. We adjust our approach and bid strategy as you scale. No surprises.

How does this work for Sunderland businesses?

We’re remote-first, so geography doesn’t matter to us. We handle everything—strategy, setup, daily bidding. You stay logged into your own Google Ads account and receive monthly reports. If you’re in Sunderland or anywhere in County Durham or the North East, we work the same way.

What if I'm not happy?

After 60 days we’ll review numbers together. If it’s not working, we’ll say so. We’re not interested in keeping unhappy clients. Most issues we see are fixable—bad landing pages, weak product fit, unrealistic margins. We’ll diagnose before either of us cuts ties.

Do I need fancy conversion tracking?

Yes. If you can’t track conversions accurately, Google Ads becomes a guess. We’ll help set up proper tracking—GA4, conversion tags, UTMs. Without it, you can’t manage bids properly or know real ROI.

How often do you optimise?

Daily. We review performance every morning, make bid adjustments, pause underperformers, test new creative angles. Monthly reporting gives you the full picture.

Let's talk about your ads

Book a free 30-minute strategy call. We'll audit your current setup, talk through your business and margins, and show you exactly what we'd do first. No commitment, just honest advice.

Call 07410 907 104 Book a free strategy call