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Why most Google Ads accounts underperform

I’ve managed £2M+ in direct ad spend. What I see most often is leakage—budget burning on the wrong keywords, weak ad copy, tracking that doesn’t actually track what matters. When a Chester-le-Street business comes to me, their account usually has money sitting on the table. Not because the ads are running. Because they’re running the wrong way.

I fix that. Ongoing, hands-on management. Not a platform. Not a bot. Me.

What I handle end-to-end

Growth PPC proof

My sister agency, Growth PPC, manages £20M+ in annual ad spend at scale. Same approach, same standards. No juniors, no learning-on-the-job. Senior-led only. That’s the model I bring to your account.

Pricing is transparent

From £300/month. That covers hands-on management of up to £3,000/month in ad spend. Above that, it’s 10% of your ad spend. So if you spend £4,500/month with Google, my fee is £450/month. Ad spend goes directly to Google—no markup, no hidden layers. You know exactly what you’re paying and why.

How I work

  1. AuditI review your current account—keywords, ad copy, landing pages, tracking. Usually 7–10 days.
  2. Strategy callWe talk through what I found, what’s working, what isn’t, and what I’d change. You decide if we’re aligned.
  3. Ongoing managementI rebuild and optimise your campaigns. Regular reporting, adjustments based on performance, always looking for the next efficiency gain.

For Chester-le-Street and the North East

I work with businesses across County Durham and beyond—Durham, Newcastle, Gateshead, and the whole region. Remote is my default. Whether you’re in Chester-le-Street or anywhere else in the UK, the service is the same: direct, senior-led, and focused on actual ROI, not activity metrics.

Frequently asked questions

What if my ad spend is below £3,000/month?

You still pay from £300/month. It covers everything—audit, strategy, ongoing management, all the optimisation work. You’re getting a fractional chief of ads who knows your account inside out.

Do you guarantee results?

No. But I guarantee I’ll find waste, tighten targeting, and write better ads. Results depend on your offer and your market. I’m honest about what’s realistic. If your ads are fine as they are, I’ll tell you. I won’t manufacture problems to justify fees.

Can I stay on Google's contract? Do I need a minimum spend?

You deal with Google directly—always. Your ad spend, your account, your contract. No minimums beyond £3,000/month, no lock-ins, no surprise terms. You can pause or move on whenever you want.

How is this different from agency bloat?

No account managers, no junior strategists learning on your dime, no upselling to other services you don’t need. It’s me, your business, and the work. If you need a full agency—brand design, copywriting, media buying across channels—I’ll refer you. I specialise in Google Ads.

What's your approach to Chester-le-Street businesses specifically?

Chester-le-Street businesses in trades, e-commerce, and services get the same rigorous audit and management. I start by understanding your customer journey, your margins, and what’s actually worth spending on. Local context matters less than math.

How much notice if I want to leave?

None. You’re not locked in. Stop whenever you want. I prefer you stick around because you see value, not because you’re trapped.

Let's talk

I'll tell you honestly if Google Ads is right for you. If it is, I'll show you where the money's leaking and how I'd fix it. Call 07410 907 104 or hit the button.

Call 07410 907 104 Book a free strategy call