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What an audit finds

Most Google Ads accounts have money leaking somewhere. Broken tracking, poor keyword sorting, bids set wrong, ads running to the wrong landing pages, bid strategies fighting each other. A proper audit surfaces all of it. We’ll give you a report with ranked recommendations: what to fix immediately, what to revisit next quarter, what’s actually fine. Some clients fix things themselves; others hire us to do it. Either way, you know what’s wrong and what it costs.

An audit covers

What you get

A written report listing every issue found, ranked by estimated cost or impact. For each one, we explain what’s wrong, why it matters, and how to fix it. No vague feedback; actionable specifics. You can share it with your team, use it as a roadmap, or call me to discuss next steps.

The audit process

  1. Intake callTell me about your business, margins, campaign goals, and any current pain points. We’ll agree on scope and timeline.
  2. Deep diveI review your Google Ads account, conversion tracking setup, landing pages, and anything else relevant. I’ll ask questions if something’s unclear.
  3. Report & debriefI deliver a written audit with findings, ranked recommendations, and estimated impact. We’ll do a call to walk through the top 3–5 priorities.

Not just finger-pointing

Most audits tell you what’s broken. We also tell you what’s working. Maybe your creative is brilliant but your landing page isn’t. Maybe your keyword strategy is solid but your bids are timid. Maybe your tracking is perfect but your margins don’t support paid traffic at all. We give you the full picture, not just a hitlist of problems.

Sunderland-based or remote—same audit quality

Remote access to your Google Ads account is all we need. Whether you’re running a Sunderland-only business, serving County Durham, or selling nationally, the audit process is identical. We’ll review your account, make sense of your local and national strategy, and give you clear recommendations.

Frequently asked questions

What does an audit cost?

Price varies with account size and complexity. Typical audits run from £300–£1,500+. We’ll scope properly and quote before you commit. Request a call to discuss your specific situation.

How long does it take?

Usually 5–10 business days from kickoff to delivered report. We’ll confirm the timeline when you request the audit.

Do I have to hire you after?

No. The audit is one-off and stands alone. If you want to hire us for management or ongoing consulting after, we’ll discuss. If you’d rather fix things yourself or hire someone else, that’s fine too.

Will you audit my account if I'm in Sunderland?

Yes. We work with businesses anywhere in the UK, including Sunderland and County Durham. All we need is remote access to your Google Ads account and any tracking/analytics data.

What if the audit finds nothing major?

That happens. We’ll tell you your account is solid and explain why. You’ll still get a report validating that, and probably a handful of minor optimisations we’d suggest. Honest feedback is valuable too.

Can you audit an account someone else is running?

Yes. We can give you an independent view of any Google Ads account you have access to. Some clients use it to evaluate their current agency or in-house team.

Find out what's costing you money

Request a PPC audit. We'll review your account, find the wasted spend and tracking gaps, and give you a ranked list of fixes. No commitment, just hard data.

Call 07410 907 104 Request a PPC audit