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Your ads are bleeding money and you know it

You’ve got a decent spend, decent volume, but the ROI is flat. Or your CPA is creeping up. Or you just suspect something’s wrong but can’t prove it.

An audit finds it. I dig through your account, look at what’s actually happening, and tell you exactly where the waste is. Bad keywords. Broken tracking. Audience targeting that doesn’t match your offer. Bid strategy that’s fighting itself. Then you decide what to fix.

What a PPC audit uncovers

Sometimes the news is good

I’ve audited accounts where ads are solid and the business owner is just paranoid. I’ll tell you that too. The point is: you know what’s real and what’s not, then you can actually plan.

How the audit works

You give me access to your Google Ads and GA/GA4 account (read-only—I don’t touch anything). I spend 2-3 hours pulling data, looking for patterns, testing hypotheses. Then I write a report: what’s working, what’s wasting money, and a ranked list of fixes in order of impact.

Three phases

  1. Access & Initial ReviewYou grant read-only access. I download historical data and spot-check setup, tracking, and recent performance.
  2. Deep AnalysisI look for patterns: keyword performance, audience overlap, tracking issues, bid behaviour, creative freshness. I chase anomalies.
  3. Report & DebriefWritten findings with ranked action items. Then a call to walk through the report and answer questions. You decide what to do.

No follow-up work required

This is a diagnostic. You don’t owe me anything after. You can take the findings and fix it yourself, bring them to your agency, or hire me to do the work. Up to you. I do audits because they’re useful and they often lead to real relationships—but no pressure.

Frequently asked questions

How much is a PPC audit?

I quote based on account complexity—roughly £400-£800 for a solid audit. We’ll discuss scope on a call and confirm the price before I start.

How long does it take?

I usually turn around findings within 5-7 business days of getting access.

Do you need live access or can I export the data?

Read-only access to Google Ads and your analytics platform is ideal—I can see the real setup. If you prefer, you can export data, but I’ll be working with a snapshot that might be outdated.

What if you find major problems?

I’ll tell you. Then I’ll offer to fix them if you want—no pressure. Some clients take the findings and implement themselves. Some hire me. Some bring the audit to their current agency and ask why they missed this.

Can you audit my Tadcaster home services or ecommerce account?

Yes. I’ve worked with these niches extensively. Whether you’re local to Tadcaster, West Yorkshire, or anywhere in the UK, the audit process is the same—entirely remote.

What if I'm unhappy with the findings?

Tell me. We’ll discuss what you disagree with and why. If I’ve missed something, I’ll dig deeper. I stand behind my analysis.

Find the waste

Tell me a bit about your ads—what you sell, how long they've been running, what's worrying you. I'll give you a quote and timeline. Then you decide.

Call 07410 907 104 Request a PPC audit