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Why Manage Your Own Google Ads Rarely Works

Most businesses in Torquay either ignore Google Ads entirely or patch together a DIY approach that drains budget without results. The problem isn’t Google Ads itself — it’s that running ads properly takes time, expertise, and constant refinement. You need someone who understands bid strategies, quality score, account structure, and conversion tracking inside out. That’s where I come in.

I’ve managed over £2M in ad spend directly, specialising in ecommerce and home services. I work with businesses across the South West, but I understand the Torquay market — competitive, seasonal tourism, growing local trades, and genuine customers searching for real solutions. My job is to make sure your ads reach them, at the right time, without wasting money on cheap clicks.

What I Handle

No Juniors, No Markup

I work with my sister agency Growth PPC, a senior-led outfit that’s managed £20M+ in ad spend. No juniors, no account handoff after three months. You get strategy and execution from someone who’s seen what works and what doesn’t across hundreds of campaigns.

How It Works

  1. Strategy callWe talk about your business, customers, current results (if any), and budget. No obligation, no pitch — just diagnosis.
  2. Audit & proposalI review your account (or build one from scratch) and propose a plan with expected outcomes and investment.
  3. Setup & handoffI build or restructure your account, set up tracking, and get campaigns live.
  4. Ongoing managementWeekly optimisations, bid adjustments, A/B testing, and monthly calls to review performance.

Transparent Pricing

Management starts from £300/month, which covers up to £3,000/month in Google Ads spend. Above that, it’s 10% of your ad spend — so if you’re spending £5,000/month on ads, my fee is £500. You pay Google directly for the ads themselves; I don’t take a markup. This means my success is your success — if your spend grows because we’re generating results, I grow with you. If we’re wasting money, we cut it.

Frequently asked questions

How long before we see results?

Google Ads is fast — you’ll get clicks and data within days. Meaningful results depend on your business model. Ecommerce businesses often see profitable campaigns in 2–3 weeks. Service-based businesses in Torquay typically need 4–6 weeks to build enough data. I’ll give you a realistic timeline after the strategy call.

What if I'm already running ads badly?

That’s actually good news. Bad accounts have obvious quick wins — wrong bid strategies, poor targeting, no conversion tracking. I’ve inherited countless broken accounts and turned them around within weeks. The first month is almost always about stopping the bleeding, then scaling what works.

Do you work with businesses in Torquay specifically?

Yes, I work with Torquay businesses and right across Devon and the South West. I also manage accounts nationally and internationally, so I understand seasonal patterns, local competition, and the tourist season that affects many Torquay businesses.

Can I pause or stop anytime?

Yes. No contract, no notice period. If you want to stop, we stop. Though I’ll usually recommend at least a month to prove the model — Google Ads needs a bit of runway to work.

What if my budget is small?

Small budgets (under £1,000/month in ad spend) are trickier because there’s less data to optimise against. But they’re not impossible. If your niche is narrow — say, a specific service in Torquay — we can make small budgets work. I’ll tell you honestly on the call if Google Ads makes sense for you.

Ready to Move?

No pressure, no pitch. Book a 20-minute strategy call. We'll talk about your business, what's not working, and whether I'm a fit.

Call 07410 907 104 Book a free strategy call