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Most Google Ads Accounts Leak Money

Waste in Google Ads is usually invisible. Bid strategies that are too aggressive. Campaign settings that target the wrong people. Conversion tracking that doesn’t actually track conversions. Negative keywords that are missing. Ad copy that’s outdated. You’re spending money, getting clicks, but not making them count.

An audit finds that waste. I go through your account systematically, check every campaign, every ad group, every piece of tracking, and tell you exactly where your money is going and where it’s getting stuck. Then you decide what to do with that information.

What a PPC Audit Covers

Honest Diagnosis

If your ads are fine, I’ll tell you. If they’re a mess, I’ll tell you that too. I’m not here to scare you into hiring me — I’m here to give you real information so you can make the right choice.

How Audits Work

  1. You grant accessYou give me read-only access to your Google Ads account (no changes, no surprises).
  2. I review everythingI spend time in your account, review performance data, test your landing pages, and check your tracking setup.
  3. I deliver findingsYou get a detailed report with problems ranked by impact — what’s costing you the most, what’s easiest to fix, what needs strategy work.
  4. You decide next stepsNo obligation. You can implement recommendations yourself, ask me to do it, or ignore them entirely.

Fixed Scope, Clear Pricing

Audits are quoted per account size and complexity — typically based on number of campaigns and monthly spend. After we talk and I understand your account, I’ll give you a fixed price. No surprises during the work, no extra charges for findings. You know upfront what it costs.

Frequently asked questions

How long does an audit take?

Typically 3–5 working days from access to finished report. I’ll give you a precise timeline when we discuss your specific account.

What if I'm running ads for a small business in Torquay with a modest budget?

Audits work at any budget level. In fact, smaller accounts sometimes need audits more — less data to work with means strategy matters even more.

Will I get recommendations I can actually implement?

Yes. I prioritise recommendations by impact and feasibility. Some things you can fix yourself in 10 minutes. Others need strategy work or technical setup. My report will make that clear.

Do you audit accounts in Devon and the South West?

Yes. I work with businesses across Torquay, Newton Abbot, Totnes, and the wider region. Geography doesn’t matter — I review accounts remotely.

What if I implement recommendations and things get worse?

Unlikely if you follow the prioritised list, but that’s why you start with the lowest-risk, highest-impact changes. If something isn’t working, revert it. Google Ads changes are reversible.

Do I have to hire you after the audit?

No. The audit report is yours. You can implement it yourself, hire someone else, or sit on it. I’m not here to force a follow-on — the goal is to give you clarity.

Find Out What's Broken

Request an audit. We'll talk about your account, what you're spending, and what we should look for. Then I'll give you a fixed price and timeline.

Call 07410 907 104 Request a PPC audit