PPC Consultant in Devon: Google Ads Management Without the Agency

Looking for a PPC agency in Devon?

Many agencies pitch you the senior team, then hand the account to a junior analyst a few months out of university. Your budget becomes a training exercise. If you’re searching for a PPC agency in Devon, that’s the model I’m not.

I’m one senior specialist with 14 years in Google Ads, and I run every account personally. When you brief me, the person on the call is the person running your campaigns. No rotation, no juniors flying solo.

The honest trade-off is capacity. I’m one person, so I take on a limited number of accounts and I’d rather say no than spread myself thin.

What's included in Google Ads management?

• Campaign architecture — I build or rebuild your account structure so budget flows to the searches that actually convert
• Search term management — regular sweeps of what your ads are triggering, with negative keywords added before they burn more budget
• Bid strategy oversight — Smart Bidding is a tool, not a strategy. I set the targets, watch the signals and step in when the algorithm drifts
• Ad copy testing — ongoing testing of headlines and descriptions that earn the click and set the right expectation
• Conversion tracking — if your tracking is broken, your data is fiction, so I check and fix it before anything else
• Monthly reporting — plain-English numbers on cost, leads and revenue, with no vanity metrics

Independent advice, not a sales funnel

The difference between a consultant and an agency is what each is incentivised to say. An agency has a reason to make your situation sound more complicated than it is. My only output is honest advice.

You might already have an in-house team or an agency running your ads, or you might be running them yourself. I’ll look at your campaigns with fresh eyes and tell you what’s wrong, or what’s actually fine. If your campaigns are fine, I’ll say so. That’s a legitimate outcome, and it beats paying to fix something that isn’t broken.

What if I only need a second opinion or an audit?

• A senior second opinion — if your ads are run in-house or by someone else, I’ll review what’s happening and tell you honestly whether it’s sound.
• The in-depth Google Ads audit — up to 190 checks across 15 areas, with a written report within 5 working days of read-only access. Every finding is rated by impact and effort, and you get a prioritised fix list.
• A free basic health check — a quick, honest review of wasted spend, tracking gaps and quick wins. It can conclude your account is run well.

How does it work?

1. A free conversationGet in touch by form or phone. We talk through your business, your current results and what good looks like. If I’m not the right fit, I’ll say so.
2. Account reviewBefore anything goes live, I review your existing setup, or help you build a clear brief if you’re starting from scratch.
3. Campaign build or takeoverI restructure or build your campaigns from the ground up, set up to perform from the first day.
4. Active managementRegular optimisation, monthly reporting and proactive recommendations. You hear from me when it matters, not just when something breaks.

Who is this right for?

You’re a Devon business, perhaps an ecommerce or D2C brand needing Shopping and Performance Max to scale profitably, or a roofer, heating engineer, kitchen fitter or window company needing steady leads without tyre-kickers. You might run Google Ads yourself, or have someone else doing it and want a senior view. Devon is a wide area, and it helps to have someone who understands that targeting changes depending on how much of it you serve.