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What's actually broken in your Google Ads account?

Most business owners don’t know. Their ads are running. Money’s going somewhere. But is it being wasted? That’s what an audit finds. I’ll dig into your campaigns, keywords, audiences, ad copy, tracking, and bidding strategy. Then I’ll give you a report — what’s working, what’s bleeding money, and what to fix first.

A proper audit covers

You might be wasting hundreds a month without knowing it

I audited an account last month running £8,000 in monthly spend. We found £3,500 going to keywords that had never converted. No negative keywords. No tracking. The owner thought the ads were fine because they didn’t know what to look for.

What you get after the audit

A detailed written report with findings for every area we looked at — what’s working, what’s not, what costs the most to fix, and what wins you could have quickly. Prioritised by impact. Then a call to walk through it and answer questions. No long-term engagement required. You take the report, do what makes sense, and decide what’s next.

The audit process

  1. Initial callYou tell me about your business, your goals, your budget, and what’s been going on with your ads.
  2. Deep technical reviewI dive into your Google Ads account, your website tracking, and any conversion data you have. This takes a few hours.
  3. Written reportFindings by category, prioritised. What’s a quick win, what needs serious work, what’s working fine.
  4. Walkthrough callWe go through the report, I explain what I found and why it matters, you ask questions.

Why hire a consultant to do this?

Because you don’t have 12 years in paid search. Because you don’t have time to learn Google Ads inside-out. Because one hour of expert time — finding that one wasted campaign or broken conversion tag — often saves you thousands. That’s not a sales pitch; it’s just maths.

Frequently asked questions

Do you audit accounts for businesses in Blackburn?

Yes. I work with clients across Blackburn, Greater Manchester, Lancashire, and all over the UK. I’m remote.

How much does an audit cost?

Audit pricing is quote-on-call. It depends on account size, complexity, and what we’re looking at. Book a call and we’ll discuss scope and cost.

What if I've never run Google Ads before?

An audit doesn’t make sense then — there’s no account to audit. Instead, I’d recommend starting with a strategy call or consultation to plan your first campaigns properly.

How long does the audit take?

The deep dive itself is 4–8 hours depending on your account. You’ll have a report within a week, then we’ll schedule a call to walk through findings.

What if the audit finds problems I can't fix myself?

You can hire me to manage the fixes. Or another agency. Or you can implement changes based on my recommendations. It’s up to you — no obligation.

Is an audit enough, or will I need ongoing management?

Depends. Small accounts that are mostly sound might just need an annual check-up. Accounts with bigger problems usually need ongoing optimisation to actually fix them. The audit will make that clear.

Find out what's wrong with your ads

Request an audit. Tell me about your current setup — budget, goals, what's working and what isn't. I'll scope the work and give you a quote. No obligation to go further.

Call 07410 907 104 Request a PPC audit