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You've got someone running ads. But are they strategic?

Maybe you’ve hired a junior in-house, or you’re with an agency but the account feels stalled. You know something’s off—performance isn’t where it should be, costs are creeping up, or your manager just isn’t pushing for optimization. That’s where I come in. I’m not here to take over; I’m here to advise, challenge, and unlock what’s possible in your account.

What I do as a PPC consultant

The consultant advantage

A consultant costs less than a full-time manager but brings senior expertise. You keep your existing relationship, but add a strategic layer. I don’t have politics in your account—I just tell you what the data says.

Common reasons to hire a PPC consultant

Your campaigns aren’t scaling despite bigger budgets. Your manager lacks experience in your niche. You’re stuck between hiring in-house and switching agencies. You need someone to challenge assumptions and push for better ROAS. You’re managing ads yourself and realize you need strategic help but can’t afford a full agency.

How fractional consulting works

  1. Initial auditI review your account, your team’s setup, and where they’re winning or bleeding money.
  2. Strategy sessionWe sit down and map out what needs to change, what your team is doing right, and where we focus effort.
  3. Ongoing check-insMonthly or quarterly reviews—you bring questions, I advise on decisions, and we course-correct.
  4. ResultsBetter ROAS, lower cost-per-acquisition, and a team that knows *why* they’re making changes, not just *what* to do.

Who I work best with

Ecommerce brands and home services businesses, mostly. I’ve managed ads in these niches at scale—I know the margins, the competitive landscape, and the strategies that actually work. If you’re in Ashton-under-Lyne, Greater Manchester, or anywhere in the UK, geography is zero barrier; we work remote.

Frequently asked questions

When does it make sense to hire a consultant instead of an agency?

When you already have someone managing ads—in-house or agency—but you want strategic direction without the overhead of a full management swap. A consultant is also much cheaper if you only need a few hours per month.

Can you work alongside my current agency?

Yes, though some agencies might be uncomfortable with external oversight. I’m happy to review their work and advise you directly, or I can work quietly with your team to improve execution.

What if I want to bring the ad management fully in-house?

I can train your team, set up the right processes, and then step back as you get more confident. Many clients start as consulting arrangements and evolve from there.

Do you offer consulting in Greater Manchester specifically?

I work across the UK, so I know the market dynamics in Ashton-under-Lyne, Stalybridge, Denton, and across Greater Manchester. Local insights, remote delivery.

What's the price for consulting?

It depends on scope and frequency. I quote on a call based on how many hours per month you need and what you’re trying to achieve. The anchor is ‘from £300/month’, but most consulting arrangements are higher.

Can I trial a consulting engagement first?

Absolutely. We can do a two-hour audit and strategy session, see if the fit is right, and then talk about ongoing support.

Need a strategic PPC expert without hiring full-time management?

Let's talk about where your account is now, what you're trying to achieve, and how fractional consulting might fit.

Call 07410 907 104 Book a consultation