Google Ads Audit for Bakewell Businesses

Why audit your Google Ads?

You’re spending money on Google Ads, but you’re not sure if it’s working. Clicks are up, but conversions haven’t moved. You’re not even sure if you’re tracking conversions properly. Or you switched agencies and want to know what the previous setup left behind.

A PPC audit cuts through the noise. I’ll spend a few hours in your account, find the obvious wins (and the hidden drains), and hand you a clear report with actionable recommendations.

What an audit covers

• Account structure — campaigns, ad groups, keywords. Are they organised for performance, or chaos?
• Keyword strategy — are you bidding on the right search terms? Are you wasting budget on irrelevant clicks?
• Conversion tracking — is your tracking actually working? Most accounts I audit have gaps here. Fixing this alone often lifts ROI.
• Audience targeting — are you reaching the right people, or spraying budget everywhere?
• Bid strategy — is your automation set up right, or are you leaving money on the table?
• Ad copy and extensions — are your ads competitive, or losing clicks to better-written competitors?

How an audit works

1. You grant accessYou give me viewer or admin access to your Google Ads account. That’s it—no credit card needed, no commitment.
2. I dig inI spend 4-8 hours reviewing campaigns, keywords, tracking, and performance. I’ll also ask you a few context questions about your business.
3. You get a reportWithin 1-2 weeks, you’ll have a clear PDF: what’s working, what’s broken, and specific recommendations ranked by impact and effort.
4. Optional: I explain itIf you want, we can hop on a call and I’ll walk you through the findings and next steps. Otherwise, the report stands alone.

Price and timeline

Audit pricing is quoted on a call—it depends on account size and complexity. Simple setups might be £400–£600. Larger, messier accounts (multi-product, heavy automation) might be £800–£1,200. I’ll give you a fixed price upfront, no surprises. Turnaround is usually 1-2 weeks from the day you grant access.