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Why most Google Ads accounts leak money silently

Your account is running, but it’s probably hemorrhaging. Bids set wrong years ago. Audiences nobody’s checked. Conversion tracking that broke quietly. Keywords bidding on irrelevant searches. Landing pages that don’t match the ad. None of it shows up in a spreadsheet—it just costs you.

What an audit finds

Fixed scope, no sales pitch

You get a written report: what’s broken, why it matters, what to fix first, and rough impact per fix. Honest assessment. If your ads are actually fine, we’ll tell you that too.

The audit process

  1. Access and questionsYou give read-only access to Google Ads (and GA if possible). We ask about your business, conversion value, and current results.
  2. Deep reviewI analyze account structure, keywords, audiences, bids, creative, tracking, and competitive landscape. Takes 2–3 days of work.
  3. Report and callI deliver a written report with findings, prioritized fixes, and estimated impact. 30-minute call to walk through it and answer questions.

What happens after

You decide what to do. Implement yourself, hand it to your existing team, or ask for a quote to do it. No obligation. The report is yours; you own the decisions.

Frequently asked questions

How much does a PPC audit cost?

I quote based on account size and complexity. Book a consultation and we’ll give you a fixed price. No surprises.

We're a small business in Buxton. Can you still audit our account?

Yes. Audit cost scales with your account. Small Derbyshire accounts get simpler (faster) audits; enterprise accounts take more time. I’ll quote fairly either way.

What if the audit finds nothing major?

That’s possible. If your ads are well-structured and tracking is solid, the report will reflect that. Honest feedback is still valuable—you’ll know you’re on the right track.

Can I see a sample audit report?

Not a full sample (confidentiality), but book a call and we can describe what you’ll get: findings, priorities, estimated impact per fix, and a clear next-steps section.

Do you audit accounts from other agencies?

Yes. Sometimes clients want a second opinion on work another agency is doing. That’s what audits are for. We’ll be direct about what’s working and what’s not.

Can you audit accounts across Chapel en le Frith, Macclesfield, and other Derbyshire areas?

Of course. Geography doesn’t matter for audit. If your account is in Google Ads, we can review it. Works the same for UK businesses anywhere.

Get clarity on where your Google Ads money is going

Request a fixed-scope audit. We'll identify waste, gaps, and quick wins. No obligation—you decide what to do with the findings.

Call 07410 907 104 Request a PPC audit