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Diagnose your Google Ads in one deep review

Most Google Ads accounts have money leaking somewhere. Bad keywords burning spend. Tracking that doesn’t work. Landing pages that don’t convert. Bid strategies that are outdated. A proper audit finds these leaks and tells you what to fix.

An audit is not a sales pitch. It’s a diagnostic report. You get the findings, the estimated wasted spend (if any), and a list of actions to take. You can act on them yourself, hire me, or hire someone else — your choice.

What's included in a PPC audit

Fixed scope, clear deliverable

You get one comprehensive report. It tells you what’s working, what’s not, how much money you’re likely wasting, and what to do next. No upsell. No vague recommendations. Just straight diagnosis.

Typical findings in Banbury and Oxfordshire accounts

I audit a lot of small and medium-sized businesses in the UK. Common problems: keyword budgets sent to the wrong campaigns, tracking that broke months ago, landing pages that don’t match ad copy, bid strategies that haven’t been reviewed in years. For home services businesses in Oxfordshire, I often find missed local keywords and wasted spend on national competition.

How the audit process works

  1. You request an auditTell me about your business, goals, and what you want me to focus on. I give you a quote based on account size.
  2. I review your accountI pull data, test tracking, review keywords, landing pages, and strategy. Usually 4-8 hours of work depending on account size.
  3. You get a reportA clear document with findings, wasted spend estimates, and prioritised actions. We schedule a call to walk through it if you want.

Why audit now?

Google Ads changes constantly. Algorithms, features, tracking rules — if you haven’t had a proper audit in the last year, something has probably drifted. One audit often pays for itself by stopping waste on just one or two broken keywords or campaigns.

Frequently asked questions

How much does a PPC audit cost?

Quoted per audit based on account size and complexity. Small accounts are cheaper than enterprise accounts. Get in touch for a specific quote.

What happens if I don't like the findings?

You get honest findings regardless. Sometimes an account is solid and doesn’t need much work — I’ll tell you that. Sometimes there’s major waste — I’ll tell you that too.

Do you audit Google Ads for Banbury-based businesses?

Yes. I’m UK-wide and remote. Location doesn’t matter. I focus on e-commerce and home services businesses, so those are the niches I audit best.

Can you help me fix the problems in the audit?

Yes. If you want ongoing management or fractional consulting after the audit, we can discuss that. Or you can implement the fixes yourself.

Do you need access to my Google Ads account?

Yes. You’ll grant me read access temporarily. After the audit, I remove that access.

How long until I get the report?

Usually 5-7 business days depending on queue. We can discuss timing when you request the audit.

Find the leaks in your Google Ads

Request a PPC audit. I'll review your account end-to-end, find wasted spend and missed opportunities, and give you a clear action plan. No fluff, no sales pitch — just diagnosis.

Call 07410 907 104 Request a PPC audit