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What a PPC audit finds

Most accounts have holes. Irrelevant keywords eating budget. Tracking that doesn’t work. Bids that don’t fit your margins. Landing pages misaligned with ads. We spend 5–7 hours in your account, spot the waste, and give you a prioritised list of fixes.

No fluff. Just data, analysis, and honest feedback.

We dig into

We'll tell you what's wrong

No sugar-coating. If your tracking is broken, you’ll hear it. If a keyword should be paused, we’ll say so. If your ads are actually fine, we’ll say that too.

How audits work

You give us read-only access to your Google Ads account. We spend 5–7 hours analyzing your campaigns, competitive landscape, and conversion data. We then write a report with findings, prioritised by impact: what’s costing the most money, what’s easiest to fix, what needs strategic rethinking.

The audit is diagnostic. We don’t implement changes — you decide whether to act on our findings. No obligation to hire us for ongoing management.

Audit process

  1. Account accessYou share read-only Google Ads access. We also ask for any tracking setup docs, landing page URLs, and your business margins.
  2. Analysis (5–7 hours)We review campaigns, keywords, bid structure, tracking, competitive landscape, and landing page alignment.
  3. Report & debriefI deliver a written report with findings, prioritised by cost impact. We then walk through the report with you on a call.
  4. Your decisionYou decide what to fix, who fixes it, and when. No follow-up pressure from us.

Frequently asked questions

Can you audit my Google Ads account if I'm in Bicester or Oxfordshire?

Yes. We work with businesses across the UK. Location doesn’t matter — I audit based on account data and your competitive landscape online.

How much does an audit cost?

I quote based on account complexity and scope. Call us with your account spend and structure, and we’ll give you a fixed price.

Can you implement the fixes?

We can, but that’s separate from the audit. The audit itself is diagnostic — you get the findings and choose who implements them. If you want us to handle implementation, that’s a different engagement.

How long does the audit take?

Analysis is 5–7 hours. You’ll get the written report and debrief call within 2 weeks of starting.

What if the audit shows nothing's wrong?

We’ll tell you. If your account is well-optimised, we’ll say so and focus on incremental improvements. An honest audit is valuable even if it’s good news.

Do I have to hire you after the audit?

No. The audit is standalone. We give you the roadmap; you act on it however you choose. No follow-up sales pressure.

Find the waste in your Google Ads

Request an audit. We'll spend 5–7 hours digging into your account and deliver a prioritised roadmap.

Call 07410 907 104 Request a PPC audit