Google Ads Audit for Barnoldswick Businesses

You don't know what you don't know

Right now, your Google Ads account might be bleeding money through tracking blind spots, bad bid strategy, or structural mistakes. Most business owners don’t realise this until someone outside the account takes a hard look. An audit is that look: a fresh set of eyes from someone who’s audited hundreds of accounts.

An audit covers all of this

• Conversion tracking — Are you actually measuring what matters? Missing tags, broken pixels, wrong attribution model.
• Account structure — Are campaigns and ad groups organised for performance or chaos? Overlapping keywords? Poor naming?
• Keyword strategy — Are you bidding on the right things? Negatives in the right place? Bid modifiers sensible?
• Bid strategy & automation — Is your algorithm set up to optimise for profit, or is it chasing vanity metrics?
• Ad creative & messaging — Do your ads match your landing pages? Are you testing? What’s actually resonating?
• Competitive positioning — What are your competitors doing? Where are you vulnerable?

What you get from an audit

1. Initial reviewYou grant me read-only access to your Google Ads account. I spend 2–3 days doing a full technical and strategic review.
2. Findings & prioritiesI write up a report: what’s broken, what’s working, and what matters most. No fluff, just actionable stuff.
3. Consultation callWe walk through the findings together. I explain what each issue costs you and what you can do about it.
4. Implementation roadmapYou get a prioritised list of fixes. You can DIY them, hire me to fix them, or pass them to your existing agency.

Audits are especially valuable if you've been running ads for a while

If your account is 6+ months old, it’s almost certainly accumulated inefficiencies. Keywords that used to work don’t anymore. Bid strategies that were right for 2023 aren’t right now. Tracking that made sense has gaps. For Barnoldswick businesses and similar-sized markets in Greater Manchester and Lancashire, an audit often pays for itself by identifying one or two low-hanging fruit that you can fix immediately.