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What a PPC audit finds

You’re running Google Ads, but you’re not sure if they’re actually working. Your reporting is fuzzy. You’re worried you’re wasting money somewhere. Or maybe you just want a professional to sanity-check things.

An audit digs into the details. Where are you bleeding budget? What keywords aren’t working? Is your tracking giving you real data? Are you missing obvious wins? We find the gaps and hand you a report on what needs fixing.

Audit scope — what we review

No obligation, no sales pitch

You get a report with findings. No pressure to hire me for anything. If you want to implement the changes yourself, brilliant. If you want recommendations on next steps, we can talk through that.

What you get

A written report documenting the issues we found, prioritised by impact. Key findings — the stuff that’s genuinely costing you money. And a clear-eyed view of what’s working and what isn’t. If you want to dig into recommendations on a call, we can arrange that.

Frequently asked questions

How long does an audit take?

Typically 1-2 weeks depending on account complexity and how much historical data we need to review. We’ll give you a timeline upfront.

What if the audit just finds that my ads are fine?

Then I tell you that. Not every account is broken. Some are actually running pretty well. If that’s yours, you’ll have confirmation and peace of mind.

Do you just give findings, or recommendations too?

The report is findings and priorities. If you want detailed recommendations on how to fix things, we can add a follow-up call to walk through it.

Do you do audits for Barnstaple businesses?

Yes, I’ve audited accounts for businesses across Devon and the South West — Barnstaple, Bideford, Okehampton, Crediton, Bude, Porthcawl. We work fully remote so location doesn’t matter.

Find out where your Google Ads money is going

Let's talk through your account and goals. An audit gives you clarity on what's working and where you're wasting money.

Call 07410 907 104 Request a PPC audit