Book a Free Strategy Call →

What a PPC Audit Actually Does

Most businesses have money leaking out of their Google Ads.

Wrong bid strategy. Keywords that shouldn’t be there. Ads running to the wrong landing pages. Conversion tracking that doesn’t track anything. Audience overlap wasting budget. Competitors bidding on your brand at higher cost.

An audit finds all of it. I log into your account, review structure, keywords, bids, audience targeting, conversion tracking, ad extensions, landing page alignment. I compare you to competitors. I spot what’s converting and what’s burning cash.

You get a written report that tells you exactly where the waste is, why it’s happening, and what to fix first.

Then you decide. You can implement it yourself, hire someone to do it, or hire me to do it.

What the Audit Covers

Why Get an Audit Before Hiring Someone?

Before you commit to a management relationship, you should understand what’s broken. An audit tells you:

Whether Google Ads is even right for your business. Some markets don’t convert. Some budgets are too small. I’ll tell you honestly.

How much waste is costing you right now. This helps you know if it’s worth fixing.

What kind of help you actually need. Maybe you just need someone to prune keywords. Maybe you need a full account rebuild. The audit clarifies it.

For Crediton businesses looking to run ads—whether you’re ecommerce, home services, or something else—an audit is a cheaper way to get expert eyes on your account before you commit to ongoing management.

No Conflict of Interest

I audit your account to help you make a better decision, not to create work for myself. If your ads are running well, I’ll tell you. If the problems can be fixed in-house, I’ll explain how. If you need help, I’ll offer options. You’re in control.

How an Audit Works

  1. Request & AccessYou request an audit. I’ll ask for read-only access to your Google Ads account (and Google Analytics if available). No changes at this stage.
  2. Review PeriodI spend 3-5 days reviewing your account deeply—structure, performance, trends, competitor moves, tracking setup, landing page alignment.
  3. Written ReportYou get a detailed written report. What’s working, what isn’t, where the waste is, and prioritised recommendations for what to fix first.

Frequently asked questions

How much does an audit cost?

Price depends on account size and complexity. Email or call 07410 907 104 and I’ll quote you based on what you need.

Can you audit accounts in Crediton specifically?

Yes. I work with clients anywhere in the UK. Whether you’re based in Crediton, Exeter, or elsewhere in Devon, I can audit your account.

Do you need access to my Google Ads account?

Yes. I’ll ask for read-only access so I can see everything—campaigns, keywords, bid strategy, conversion tracking, audiences. I won’t make changes without permission.

What if I don't like the findings?

That’s fine. You don’t have to act on them. The audit is yours. Some clients use it to brief their current team. Some use it to decide whether to hire someone new. Some decide Google Ads isn’t for them. All valid.

Can I get an audit and then hire you to fix it?

Absolutely. Many clients do. I audit, I give you the report, and if you want me to implement the fixes or manage the account going forward, we can talk about that separately.

How long does an audit take?

Usually 3-5 days from the time I get access to the time you have the report. I’ll give you a timeline when I quote.

Get an Honest Audit of Your Google Ads

Find out where the waste is, what's working, and what to fix first. No obligation to hire anyone after.

Call 07410 907 104 Request a PPC audit