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Your Google Ads account has money leaks

Almost every account does. Broad match keywords killing the ROAS. Tracking gaps hiding where conversions come from. Wrong bid strategy for your business model. Ads running at 3am to a rural postcode you don’t serve.

A proper audit finds these and quantifies the waste. Not a 50-page report. One focused document with the problems and the fixes—what to change, why, and what it’ll save you.

What gets audited

Be honest with yourself about what you'll find

Some audits reveal big problems. Some reveal your account is running pretty well. Either way, you get the truth and a roadmap. No spin, no upsell, just what needs fixing and why.

Who should audit

Any business spending more than £1,000/month on Google Ads. E-commerce brands scaling up. Home services businesses expanding into new regions. Agencies managing accounts for clients. Franchises with inconsistent campaign quality across locations.

I work with businesses across the North West including Chorley, Preston, Wigan, Hindley, and Bamber Bridge. Anywhere in the UK. Remote audit, no travel required.

The audit process

  1. Request and briefTell me about your business, current spend, and what’s working or broken. Give me access to your Google Ads account.
  2. Deep diveI spend 4-6 hours reviewing structure, keywords, tracking, performance data, and landing pages.
  3. Findings callWalk through the report together. I explain the problems, show the evidence, and outline fixes with estimated impact.

Frequently asked questions

How much does a PPC audit cost?

Depends on account size and complexity. A simple ecommerce account is different from a multi-location home services setup. Request an audit and I’ll give you a quote based on scope. Usually a half-day to full-day project.

Do audits cover Lancashire and Chorley specifically?

Yes. I audit accounts regardless of where you’re based. I’m UK-wide and remote. Chorley-based, North West, or anywhere else—the audit process is the same.

What if you find big problems?

I’ll tell you. The report will show exactly what’s happening, why it’s a problem, and how to fix it. You decide whether to hire me to implement or handle it yourself. No obligation.

Can you just tell me what's wrong in a call?

I could, but you’d miss the evidence. A proper audit includes screenshots, data, and a written roadmap. That way you can share it with your team or use it to evaluate other providers. It’s worth having in writing.

How long does an audit take?

Usually 1-2 weeks from request to findings call. If you need it faster, let me know and we’ll figure it out.

What happens after the audit?

That’s up to you. Implement the fixes yourself. Hire me to manage the account and implement. Hire someone else. Or do nothing and keep things as they are. The audit is the diagnosis; the treatment is your choice.

Want to know exactly where your Google Ads money is going?

Request an audit. I'll dig into your account, find the waste, and give you a clear roadmap to fix it.

Call 07410 907 104 Request a PPC audit