Strategic Google Ads advice for businesses with existing in-house or agency campaigns. Second opinion, fractional strategy, senior oversight.
Book a consultationMaybe your in-house team is solid but wants a second opinion. Maybe your agency is fine but you’d like an independent strategic voice. Maybe you’re making the ad decisions yourself and you know you need someone with real Google Ads depth. That’s what fractional consulting is for. I come in, I look at your strategy, I challenge the assumptions, and I give you honest advice.
A senior strategic voice costs far less than bad campaign decisions. If I spot one wasted niche or one audience that’s tanking your ROAS, my fee pays for itself in a month.
I’ve spent 12 years in paid search. I’ve managed £2M+ in ad spend directly. I’m a Google Partner. I’m not here to rubber-stamp your current plan; I’m here to challenge it and make it work better. That’s what you’re paying for — experience and honest critique, not just availability.
Yes. I’m UK-wide remote. I work with clients across the North West, Midlands, and nationwide. Doesn’t matter where you are.
From £300 per month anchor for the smallest engagements, but fractional consulting is usually quote-on-call based on scope. Book a consultation and we’ll discuss what you need.
A consultant gives you strategy and advice; you (or your team) execute. An agency does the execution. Both have their place. If you want someone to think clearly about your ads but keep your current team running them, I’m your person.
Yes. I can review their strategy, spot issues, and give you advice. I won’t step on their toes with day-to-day management, but I can be your independent second opinion.
Then the done-for-you agency model might be better. But if you want strategic oversight without handing over the whole account, fractional is exactly right.
That depends on your engagement — could be monthly, quarterly, or per-project. We’ll agree on it upfront.
Book a consultation to talk strategy. Tell me what's working, what isn't, and where you want to go. I'll tell you what I think — no nonsense, no fluff.
Call 07410 907 104 Book a consultation