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What an audit actually finds

Most Google Ads accounts are bleeding money quietly. Wrong keywords matched to poor landing pages. Bidding strategies that are too aggressive or too timid. Conversion tracking that’s broken or incomplete. Geographic targeting that’s too wide. Keyword cannibalism — two campaigns fighting for the same searches.

An audit surfaces those gaps. You see exactly where cash is leaking and get a roadmap to fix it.

Audit scope

One-off, fixed-scope, no obligation

You get a detailed report with specific recommendations. No contract, no pressure to hire ongoing management. Use it or don’t.

Who should get an audit

You if you’ve been running ads for months and don’t know if they’re actually efficient. Or if you’re considering Google Ads and want to understand what good looks like. Corby businesses testing new channels, or those scaling from local to regional (Northamptonshire-wide, Uppingham to Stamford) should audit before spending heavily.

How the audit works

  1. You share accessTemporary read-only access to your Google Ads account
  2. I reviewDeep dive into data, structure, tracking, and performance patterns
  3. You get a reportDetailed findings with priorities and a roadmap to fix them

What next?

After the audit, you can implement the recommendations yourself, hire an agency, or bring me in for full management. The audit stands alone — no pressure to move to ongoing work. But if you like the insights, we can talk about next steps.

Frequently asked questions

How long does an audit take?

Depends on account size. Typical audits take 1–2 weeks from access to report. I’ll give you a realistic timeline upfront.

What if my account is new?

Audits are most valuable once you have 4–8 weeks of data. Too early and there’s not enough to learn from.

Do I have to implement your recommendations?

No. This is diagnostic only. You get the roadmap and decide what to do with it.

Can you audit accounts in Corby and nearby (Kettering, Northamptonshire)?

Yes, anywhere in the UK. The data tells the story regardless of location.

How much does an audit cost?

Quote based on account complexity — call to discuss and I’ll give you a fixed price upfront. No surprises.

See where your ad budget is actually going

Get a clear-eyed diagnostic and a roadmap to improve.

Call 07410 907 104 Request a PPC audit