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You suspect something's wrong, but you're not sure what

Your ads are spending money. You’re getting clicks, maybe leads. But the ROAS is flat, or the leads are trash, or you just have a feeling. An audit answers one question: where is this budget actually going, and what’s broken?

What a PPC audit covers

Typical findings

Broad-match keywords pulling in irrelevant traffic. Landing pages that don’t match the ad promise. Conversion tracking that’s half-set-up, so you don’t actually know what’s working. Budgets haemorrhaging into low-intent keywords. Audiences so wide they’re pointless. In Kettering’s high-CPC environment, these leaks cost you real money fast.

How the audit works

  1. You share accessGoogle Ads account, Google Analytics if you have it, plus any CRM data. I sign an NDA; your data stays safe.
  2. I dig in3–5 hours of analysis. I build a spreadsheet and a written summary of findings, priorities, and fixes.
  3. We review togetherCall walkthrough of the findings. I explain what I found, why it matters, and what you should fix first. Optional: I quote on fixes if you want me to do them.

The honest bit

Sometimes the audit finds nothing wrong. Your ads are solid, your tracking is clean, and you’re just in a slow market season. If that’s the case, I’ll tell you, and you won’t hear from me again unless you want to hire me for ongoing management.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. We’ll chat on a call, and I’ll give you a fixed quote before I start. No surprises.

What if I don't like the findings?

The audit is a diagnostic, not a sales pitch. If you disagree with something, I’ll explain my reasoning. You’re not obligated to act on any of it.

Can you fix the problems you find?

Yes. I can quote on fixes separately. But the audit stands alone—you can take my report and have someone else fix it if you prefer.

How long does an audit take?

Usually 5–7 business days from when you grant access to when I deliver the report. Urgent audits can be faster; slower ones take longer. We’ll agree a timeline up front.

Is an audit useful if I'm in Kettering or Bedfordshire?

Very. Kettering’s competitive landscape and high CPCs mean small inefficiencies add up fast. An audit often pays for itself by catching one or two bad keywords.

What happens after the audit?

Up to you. You can implement fixes yourself, hire someone else, or hire me to do full management. The report is yours.

Ready to find the leak?

Book a quick call to discuss your account. I'll ask a few questions, give you a fixed audit price, and we'll go from there.

Call 07410 907 104 Request a PPC audit