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What a PPC audit finds

A good Google Ads account is rare. Most have waste: keywords pulling low-intent traffic, bids set to defaults, conversion tracking misconfigured or missing entirely, ad groups structured for the platform instead of your business.

An audit is a fixed-scope review that surfaces these gaps. Not a conversation; not ongoing work. A clear report of what’s broken, what it costs you, and what to do about it.

A PPC audit includes

No obligation, no upsell

You get a report. You decide what to do. I’m not pitching management or ongoing work. If you want to implement recommendations yourself, brilliant. If you want help, you can hire me for that — separately.

How the audit works

  1. Access & briefYou give me read-only Google Ads access and a one-page brief on your business, budget, and goals.
  2. Deep review5–7 business days. I pull account data, cross-reference with GA4, check competitor positioning, and build the audit.
  3. Report deliveryWritten findings: what’s working, what’s not, estimated monthly cost of gaps, and prioritised recommendations.
  4. Optional debriefWe can schedule a call to walk through the report and answer questions. Or just read and run.

Good for Lydney and Gwent businesses

Whether you’re managing ads in-house, working with an offshore team, or trying to verify an agency’s work, an audit gives you clarity. Lydney and surrounding areas (Gwent) often work with generalist marketers; a specialist audit cuts through and tells you what’s really happening.

Frequently asked questions

Is an audit useful if I have no ads currently?

No. An audit reviews existing accounts. If you’re starting from scratch, a consultation or strategy call is better.

Can I stay anonymous during the audit?

You’ll give me access; I’ll see your business. But the report is yours, and findings stay confidential. I don’t discuss client details publicly.

What if the audit finds nothing wrong?

I’ll tell you that too. I’ve told clients their accounts are solid and their real problem is conversion flow or offer, not ads. Honest audit means honest findings.

Can I use an audit for Gwent or surrounding regions?

Yes. Audits work for any UK business — Lydney, Coleford, Dursley, Thornbury, Bradley Stoke, Ross on Wye, Nailsworth, or beyond.

How much does an audit cost?

Quote on a call. Scope depends on account size (ad spend, campaign count, complexity). Typically fixed fee; no surprises.

Will you pitch me for ongoing management after?

No. If you want to hire me afterwards, great. But the audit stands alone. No pressure, no upsell.

Request a PPC audit

Send me a brief (your business, current ad spend, main goal) and a date you'd like the audit done. I'll give you a quote and timeline.

Call 07410 907 104 Request a PPC audit