Book a Free Strategy Call →

What a PPC audit actually diagnoses

Most accounts bleed money in the same places: keywords attracting the wrong clicks, conversion tracking that never fires, bid strategies fighting against each other, landing pages that don’t match the ad promise. An audit is a forensic look at where your ad spend is actually going and what’s stopping it from converting. I’ll give you a prioritised list of fixes, ranked by impact. Then you decide what to do — implement it yourself, hand it to someone, or hire me to do it.

A typical audit covers

Fixed scope. One clear report. No fluff.

You get a written audit with findings, screenshots, and specific recommendations. The scope is fixed — no endless discovery or surprise upsells. I’ll estimate the cost before we start, and you decide if it’s worth it.

For Yate and Gwent trades, ecommerce, and beyond

Whether you’re a local plumber or roofer in Yate fighting Bristol competition, or an ecommerce brand shipping nationwide, the same audit methodology finds waste. Geo-targeting in Gwent? Audience lists leaking? Product feed misconfigured? I’ll spot it and tell you how to fix it.

How the audit process works

  1. Kick-off callYou grant me access to your Google Ads account (read-only), GA4 or Analytics, and any CRM or conversion tracking system. I ask about your goals and frustrations.
  2. Audit work (typically 6–8 hours)I analyse campaigns, keywords, tracking, landing pages, and competitive data. I take notes and screen recordings of every finding.
  3. Report deliveryYou get a detailed written audit with recommendations ranked by expected impact and effort to implement.
  4. Debrief (optional)We can do a quick call to walk through findings and answer questions, or you can review it solo and decide next steps.

Frequently asked questions

How much does a PPC audit cost?

Depends on account complexity and history. I’ll give you a fixed quote on an initial call after you describe your setup and goals — no obligation to proceed.

Can you audit an account I don't have full admin access to?

Yes, as long as someone gives me read-only access. I don’t need to make changes; I just need to see the setup, settings, and performance data.

How long does an audit take?

The work typically takes 1–2 weeks from kick-off to delivered report, depending on your schedule for the initial call. The actual analysis is 6–8 hours of focused work.

What if I don't like the recommendations?

That’s fine. You’ve got a clear picture of what’s happening in your account now. Implement what makes sense, ignore what doesn’t, or take it to another consultant for a second opinion.

Do I have to hire you after the audit?

No. Zero obligation. The audit report is yours to use however you want. If you want me to implement the recommendations or take over management, we can discuss that as a separate thing.

Does this audit cover Yate and Gwent-specific targeting?

Yes. If you’re a local business in Yate or the Gwent area, I’ll review your geo-targeting, local bid adjustments, and location-based audience strategy. For ecommerce, I’ll check if you’re geo-blocking or targeting the right regions.

Get honest answers about your ad spend

Request an audit. We'll have a brief call to scope the work, I'll give you a fixed price with no surprises, and you decide if it's worth it. If it is, I'll deliver a detailed report with actionable recommendations.

Call 07410 907 104 Request a PPC audit