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What's Costing You Money?

Most ad accounts have leaks. Broad keywords that match irrelevant searches. Audiences that aren’t converting. Clicks from bots or competitors. Conversion tracking that’s incomplete or broken. If you’re spending £3,000+ a month and you haven’t had a senior pair of eyes on your account in the last year, there’s money left on the table. An audit tells you exactly where.

What's in a Google Ads Audit

Fixed Scope, No Surprises

You pay once. You get a detailed report. If you want me to fix it or oversee implementation, we can discuss that separately. This audit is diagnostic — not a sales pitch.

Who Needs an Audit?

If you’re running Google Ads and any of these apply: you don’t know why performance has plateaued; CPCs are rising but volume isn’t; you’re unsure whether your conversions are being tracked correctly; nobody senior has looked at your account in over a year; or you’re just curious what a professional would say. That’s an audit.

The Audit Process

  1. Initial CallYou tell me what you want audited. I ask questions about your business, budget, and goals.
  2. Deep ReviewI review your campaigns, keywords, tracking, and performance data — everything I need to give you solid feedback.
  3. ReportYou get a written report with findings, opportunities, and recommendations. Clear, no jargon.
  4. Debrief CallWe walk through the report together, answer your questions, and discuss next steps if you want them.

Frequently asked questions

How much does an audit cost?

Depends on the complexity and scope of your account. Call me and we’ll agree on a fair price and timeline upfront. No surprises.

Do I have to hire you for ongoing work?

No. The audit is one-off. If you want to discuss management or consulting after, great — but there’s no obligation. You get the report and the data either way.

How long does an audit take?

From start to report, usually 2–3 weeks depending on account size and complexity. We’ll agree on a timeline when we chat.

Can you audit a Farnborough or Berkshire business?

Yes, I work nationwide. I’ve audited accounts for businesses in competitive markets like Farnborough, where high CPCs (due to London-level competition) often hide inefficiencies you can fix.

What if the audit finds nothing wrong?

That happens. If your account is well-run, I’ll tell you that. But I’ll also spot optimisation opportunities that don’t cost much to test — small wins that add up.

What format is the report?

A detailed written document with findings, specific examples from your account, and clear recommendations. Plus a 30-minute call to walk through it and answer questions.

Find Out What's Wasting Your Ad Budget

Request an audit. We'll scope it together, agree on price and timeline, and you'll get a clear diagnostic of your account. No obligation to work together after.

Call 07410 907 104 Request a PPC audit