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What Is a PPC Audit?

A comprehensive review of your Google Ads account structure, targeting, bid strategy, ad copy, tracking, and reporting. I identify what’s working, what’s wasting money, and what structural problems are costing you. One-off engagement. You get a report and recommendations. No pressure to hire ongoing management.

Wasted Spend Is Invisible Until You Look

Most businesses lose 20–40% of ad spend to poor targeting, misaligned bid strategy, or broken tracking. You don’t see it because ROAS looks fine on the surface. An audit finds the holes.

What the Audit Covers

Why Audit in Fleet?

Fleet is London commuter-belt territory. CPCs are high. Competition is fierce. Small inefficiencies in targeting or bid strategy become expensive fast. An audit quickly reveals where those inefficiencies live so you can fix them.

The Process

  1. Call to scope the auditYou grant me view access to your Google Ads account. We agree on what to focus on (campaigns, audiences, timeframe, KPIs).
  2. Deep analysisI review account structure, keywords, audiences, tracking, conversion data, and spending patterns. Takes 3–7 days depending on account size.
  3. Report and recommendationsWritten audit report with findings, specific recommendations, and priority order for fixes.
  4. Debrief call (optional)Walk through findings and questions. You decide whether to hire ongoing management or implement fixes yourself.

No Conflict of Interest

This is a fixed audit. I’m not trying to lock you into ongoing fees. If the audit shows your ads are working well, I’ll say so. If they need major work and you want to hire management, we can talk. Otherwise, you take the report and go.

Frequently asked questions

How much does an audit cost?

Pricing depends on account complexity and size. Book a call to discuss your account and I’ll provide a tailored quote. No obligation.

How long does an audit take?

Analysis typically takes 3–7 days. You’ll get a written report plus an optional debrief call to walk through findings.

What if the audit reveals problems I can't fix myself?

That’s why I include clear, prioritised recommendations. If you want ongoing help, we can discuss fractional consulting or full management at that point. Your choice.

Can you audit an account run by an external agency?

Yes. I’ll give you an unbiased assessment of their strategy and execution. You’ll know whether they’re doing well or whether it’s time to make a change.

I'm a Fleet business with low Google Ads spend—is an audit worth it?

If you’re losing 30% of a small budget to poor targeting, that’s still real money. But if your monthly spend is under £300, audit cost might exceed value. Book a call to discuss; I’ll be honest about whether an audit makes sense for you.

What's included in the report?

Written analysis of account structure, targeting, bid strategy, tracking, and wasted-spend findings. Prioritised recommendations. Specific next steps. Optional debrief call to discuss.

Get Clarity on Your Google Ads Spend

Request a PPC audit. Find out where money is being wasted and what to fix first.

Call 07410 907 104 Request a PPC audit