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What Is Strategic Consulting?

The Reality of Google Ads in Fleet

You’re in the London commuter belt. Clicks cost more here. Most strategies fail because the fundamentals are off: wrong audience, misaligned bid strategy, poor keyword structure, or tracking that doesn’t show the real ROAS. A senior consultant spots these problems fast.

What Fractional Consulting Looks Like

Monthly strategy calls. You show me the account; I audit the structure, targeting, bid strategy, and metrics. I identify what’s working and what’s wasting money. We agree on priorities for the next month. Your existing manager (or you) executes. No handoffs, no politics—just clear, blunt strategic direction.

Honest Assessment Only

I’ll tell you if your current setup is solid. I’m Google Partner certified and have reviewed over £2M in managed ad spend. If someone else is doing the job well, I’ll say so. That’s rare. Most consultants upsell.

Engagement

  1. Initial consultation (free)Walk through your current account, KPIs, and gaps in strategy.
  2. Proposal and scopeI’ll quote based on complexity. Typically fractional consulting starts from £300/month for ongoing oversight.
  3. Monthly reviewsWe set a cadence: weekly, fortnightly, or monthly strategy calls depending on your ad spend and goals.
  4. Continuous improvementEach review surfaces new tests, optimisations, or strategic shifts. You (or your manager) execute; I keep you honest.

Frequently asked questions

Is this different from full-time management?

Yes. I’m not running the account day-to-day. You or your existing manager executes. I provide senior strategic oversight and monthly course correction. Lower cost, less handoff risk.

How much does consulting cost?

Starting from £300/month for fractional oversight. Scope and complexity determine the exact fee. Book a consultation to discuss your situation and I’ll quote tailored to what you need.

Can you work with my current Google Ads manager?

Absolutely. I’ll review their strategy, identify blind spots, and work alongside them. If they’re junior or inexperienced, I might recommend changes to structure or approach.

Do you specialise in any particular niches?

Ecommerce, D2C, home services, and trades. If that’s your space, I’ll spot inefficiencies immediately. Outside those, I’ll refer you to someone better suited.

I'm in Berkshire—does local knowledge matter for strategy?

It does. Fleet and the surrounding area (Farnborough, Aldershot, Sandhurst, Camberley, Farnham) have high Google Ads competition and affluent local audiences. Strategic bid strategy and audience targeting are different here than in low-competition areas.

What if I want to upgrade to full management later?

No problem. We can switch to a management model (10% of ad spend above £3,000/month minimum), or continue with fractional consulting. It’s your choice.

Ready for Strategic Direction?

Book a consultation to talk through your account, strategy, and what improving ROAS looks like for your business.

Call 07410 907 104 Book a consultation