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What's leaking from your ad budget?

Every Google Ads account has waste. Usually it’s not intentional—it’s blind spots. Keywords triggering your ads but never converting. Tracking that broke months ago. Competitor clicks you’re paying for. Audiences that sound right but perform terribly. A good audit finds it.

A proper PPC audit covers

You'll get a written report

Not a vague email. A documented audit with findings, data, and prioritised recommendations. You decide whether to implement any of it. No pressure to hire ongoing services.

Especially useful if you're switching consultants

Moving to a new PPC manager? Get an audit first so you know exactly what you’re inheriting. Are your ads solid or is there hidden damage? For businesses in Grantham, Sleaford, Newark on Trent, and across Leicestershire, an audit is a cheap way to get real clarity before making bigger commitments.

How the audit works

  1. Scope conversationBrief call about your account size, goals, and what you’re most concerned about. This shapes the audit focus.
  2. Deep analysisI pull your account data, analyse performance, track setup, keyword strategy, and competitive landscape. Usually takes 2–4 days depending on account complexity.
  3. Written reportDetailed findings with data, screenshots, and prioritised recommendations. Clear, jargon-free, actionable.
  4. Delivery and optional debriefSend you the report. Optional paid follow-up call to walk through findings and next steps if you want live discussion.

Fixed scope, fixed mindset

Audits aren’t sales pitches. I’m not charging you to then pressure you into management contracts. The audit stands alone. You get insight into your account and what’s broken. What you do with that is entirely up to you.

Frequently asked questions

How much does a PPC audit cost?

Audits are quoted on scope. A small account (single campaign) is different from a £50k/month enterprise setup. Book a call, I’ll scope it accurately and give you a fixed fee.

How long does an audit take?

Analysis usually takes 2–4 days depending on account size and complexity. You’ll get a report in writing, with optional follow-up discussion.

Do I have to hire you for ongoing management after the audit?

Absolutely not. The audit is standalone. Some people get the report and implement changes themselves. Others use it to decide whether to hire me or someone else. That’s your choice.

Will this audit work for a Grantham business with a small ad budget?

Yes. Whether you’re in Grantham, Wymondham, or anywhere in Leicestershire, and whether your budget is £500/month or £10k/month, an audit can find waste and missed opportunities.

What if everything in my account is actually fine?

Then the report will say so. I’ll tell you if your ads are running well and don’t need major changes. I’m not incentivised to scare you into hiring me.

Can you audit accounts on Microsoft Ads or just Google?

I can audit both. If you’re running ads on both platforms, I can look at either or both depending on where you want focus.

Get clarity on your ad account

Request an audit and we'll discuss scope, timeline, and pricing. You'll get a detailed written report with clear, prioritised recommendations—no obligation to hire further services.

Call 07410 907 104 Request a PPC audit