Book a Free Strategy Call →

What a Google Ads audit finds

Most Google Ads accounts have problems that go unnoticed. Bid strategies working against you. Campaigns cannibalising each other. Conversion tracking sending false data. Keywords that should be paused. Budget leaking into unprofitable areas.

An audit is a health check. I’ll spend a few hours in your account, identify what’s broken or suboptimal, and give you a clear report with fixes.

What I audit

You get a report, not a sales pitch

The audit is independent. I’ll tell you what I’d fix and why. If you’d rather not hire me to implement it, that’s fine — you’ll still have a roadmap.

How the audit works

  1. Brief call10 minutes: you tell me your business, your goals, and what prompted the audit.
  2. Deep diveI spend 3–5 hours in your account, checking structure, strategy, tracking, and performance.
  3. Report & debriefYou get a written report with findings and recommendations. We debrief on a call so you understand the priorities.

Who audits are for

An audit makes sense if you’ve been running ads for 6+ months and haven’t had an expert review, if your ROAS has stalled, or if you’re about to increase budget and want to fix problems first. In Sleaford and across Lincolnshire, small businesses and growing companies often discover that a £2,000 audit saves them £10,000+ in wasted spend.

Frequently asked questions

How much does an audit cost?

Pricing depends on account complexity. I’ll quote on a call after hearing about your situation. No surprises, no hidden fees.

Can you audit accounts in Sleaford?

Yes. I audit accounts for clients across the UK, including Sleaford, Lincoln, Grantham, Newark on Trent, and the rest of Lincolnshire.

What if I don't like the findings?

The audit is yours. If you disagree with a recommendation, that’s fine — the report is for your benefit, regardless of whether you hire me to implement.

How long does an audit take?

Typically 1–2 weeks from brief to delivered report. The actual analysis is 3–5 hours depending on account size and complexity.

What happens after the audit?

You get a clear report with priorities. If you’d like help implementing the recommendations, I offer management and consulting. If not, you have a roadmap to follow.

Can I hire you for the audit and then implement myself?

Absolutely. Some clients do exactly that. An audit is a standalone service — no obligation to hire ongoing support.

Curious what's hiding in your Google Ads account?

Request an audit. I'll give you a clear view of what's working, what's wasteful, and what's missing. Then you decide what to do.

Call 07410 907 104 Request a PPC audit